Group CRM & Loyalty Leader | Multi-Brand Growth

Austin Group; Melbourne; Hybride; AUD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Free onsite parking

Work from home Fridays

Product allowance

Brand discounts

Résumé du poste

Austin Group is seeking a Group CRM & Loyalty Manager to lead CRM strategy across GAZMAN, Perri Cutten, and Cable. You will shape personalised customer journeys, drive retention, and unlock growth by leveraging data insights and marketing automation.

Join a family-owned Australian fashion group investing in digital capability. The role offers hybrid work options, collaboration with senior stakeholders, and a clear path to develop a high-performing CRM team across iconic brands.

Qualifications

• 5+ years of experience in a CRM leadership or strategy role, ideally within retail.
• Relevant tertiary qualification in Marketing, Business, Commerce, or a related discipline.
• Strong expertise in CRM strategy, marketing automation, customer lifecycle programs, and email marketing.
• Proven experience using customer data and insights to drive retention, engagement, and revenue growth.
• Demonstrated success in segmentation, personalisation, and re-engagement strategies.
• Strong commercial acumen, analytical capability, and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Highly adaptable, self-motivated, and capable of managing competing priorities.
• Confidence in adopting new technologies and leveraging digital capabilities to improve customer outcomes.

Responsabilités

• Developing and executing integrated CRM strategies across email, SMS, and digital channels to drive customer retention, engagement, and sales.
• Leading acquisition, retention, re-engagement, and lifecycle marketing strategies across GAZMAN, Perri Cutten, and Cable.
• Leveraging customer insights, segmentation, and reporting to optimise campaign performance and customer experience.
• Identifying commercial opportunities and building business cases that drive growth and customer value.
• Owning and optimising CRM platforms, marketing automation capabilities, and database health.
• Collaborating with Marketing, eCommerce, and Creative teams to deliver aligned and impactful customer communications.
• Ensuring strong data governance, compliance, and best-practice CRM processes.
• Educating and influencing stakeholders on CRM strategy, customer engagement, and loyalty initiatives.
• Leading, mentoring, and developing a high-performing CRM team.

Connaissances

CRM leadership

CRM strategy

Marketing automation

Customer lifecycle

Email marketing

Data insights

Stakeholder management

Communication

Formation

Marketing degree

Description du poste

Austin Group is seeking a Group CRM & Loyalty Manager to lead CRM strategy across GAZMAN, Perri Cutten, and Cable. You will shape personalised customer journeys, drive retention, and unlock growth by leveraging data insights and marketing automation.

Join a family-owned Australian fashion group investing in digital capability. The role offers hybrid work options, collaboration with senior stakeholders, and a clear path to develop a high-performing CRM team across iconic brands.