CRM Growth Lead – Personalised Customer Journeys

Zip Co Limited

Sydney

On-site

AUD 140,000 - 190,000

Full time

7 days ago

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Benefits offered by this job

25 days leave annually

16 weeks parental leave

Family support policies

Wellbeing and mental health programs

Volunteering leave

Zip product discounts

Free breakfasts and weekly lunches

Job summary

Zip Co Limited in Australia seeks a CRM Lead to own the CRM strategy and drive initiatives that deliver customer and commercial outcomes across ANZ. You will work with Marketing, Product, Data and Commercial teams to turn insights into action and shape the future of customer engagement.

You will lead lifecycle strategies, experimentation frameworks and cross-functional collaboration to optimise campaigns, adoption and retention, with a focus on responsible product usage and customer-first

Qualifications

Extensive marketing experience with deep CRM strategy, lifecycle management and engagement.

Responsibilities

Shape and execute Zip's CRM strategy to drive product adoption and loyalty.
Own the CRM roadmap to enhance identification, segmentation and personalization capabilities.
Develop and optimise lifecycle strategies to deliver timely messages across channels.
Collaborate with Product, Data and Lifecycle teams to bring compelling customer value through CRM.
Use insights and experimentation to identify growth opportunities and improve engagement.