Creative Strategist

Wow Recruitment; Sydney; Hybrid; AUD 130,000 - 160,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary + super

Job summary

Wow Recruitment in Sydney CBD is hiring a Creative Strategist to shape a bold consumer brand at a pivotal growth moment. The role blends strategic thinking with hands-on writing across formats, from social hooks to long-form video.

You'll collaborate with a newly formed creative studio, leveraging AI production support to deliver high-quality work, while balancing autonomy and fast-paced feedback in a hybrid setup.

Qualifications

• 6+ years in creative strategy, campaign strategy or copywriting.
• Exceptional scriptwriting with measurable results.
• Comfort with data-driven and performance-informed storytelling.

Responsibilities

• Develop campaign concepts grounded in brand strategy and real customer insights.
• Write scripts for Meta, TikTok, YouTube and TVCs.
• Create briefs and guide producers and editors, ensuring quality before launch.
• Turn data, trends and culture into fresh angles for campaigns.
• Collaborate with cross-functional teams in a fast-growth consumer brand.

Skills

Creative strategy

Scriptwriting

Brand storytelling

Campaign management

Team collaboration

Job description

Creative Strategist | High-Growth Consumer Brand | Sydney CBD (Hybrid) | $130K to $160K + Super

Most creative strategists spend their careers polishing someone else's brand. This is a rare chance to help build one.

A fast-growing consumer brand has just stepped into the biggest chapter in its history. It has a bold new identity, serious international backing and a leadership team that has made creative its number one growth bet. The goal is to dramatically scale creative output while raising the bar on quality, and they're building the team to do it.

That's where you come in.

Why This Job

• You’ll shape a brand at the most exciting moment it'll ever have. The new identity is out and the audience is ready to be won. The stories you write over the next year will define how people see this brand for years to come.
• Creative is the priority. Leadership is investing heavily in a dedicated creative studio launching next year, plus specialist AI production support to help the team make more and better work, faster.
• You’ll write across every format. Hooks, short-form social, long-form YouTube and TVCs, from scrappy in-house shoots to full-scale productions. Few roles in this market give you that range in one seat.
• Your ideas will actually ship. You'll be trusted to back your thinking and make the case for it, with a team of producers, videographers and editors ready to bring it to life.
• The brand is a joy to work on. It's lifestyle-led and beautifully designed, and backed by a team that cares deeply about the difference the products make to people's lives.

What You'll Be Doing

• Developing campaign concepts grounded in brand strategy, positioning and real customer insight.
• Writing sharp, shoot-ready scripts for Meta, TikTok, YouTube and TVC.
• Writing performance-led and brand-led briefs, and knowing when a brief needs to test a hypothesis and when it needs to build the brand.
• Briefing producers, videographers and editors, reviewing cuts and being the quality gate before anything goes live.
• Turning performance data, culture and platform trends into fresh angles for the next round of ideas.

What You'll Bring

• 6+ years in creative strategy, campaign strategy or copywriting, ideally from a creative agency, a studio or a fast-growing challenger brand.
• Exceptional scriptwriting, with short and long-form work you can show drove results.
• Equal confidence discussing hook rates and CPA as discussing brand positioning and storytelling.
• Range across performance creative and brand campaigns.
• Confidence in your craft, and comfort with autonomy, high volume and fast feedback.

The Package

• $130K to $160K base + super
• Hybrid, with 3 days a week in a Sydney CBD office
• A seat at the table as a brand-new creative studio takes shape

If you've been waiting for a role where your writing builds a brand and your results prove it, this is it.