Creative Strategist

TALENTD Recruitment; Melbourne; Hybrid; AUD 90,000 - 140,000; Full time

Job summary

TALENTD Recruitment in Melbourne is seeking a hands-on performance marketing specialist to own creative direction, Meta ad performance and funnel strategy for a portfolio of 20 to 25 service-based clients.

You’ll lead creative testing, guide UGC and video teams, optimize landing pages, and present recommendations to clients while collaborating with the web and CRO teams. This hybrid role requires 2–5+ years in the field and a proactive mindset.

Qualifications

• 2 to 5+ years in a performance marketing agency or performance creative role.
• Hands-on Meta Ads experience across strategy and execution.
• Experience concep ting and overseeing UGC, short-form video and static creative.
• Solid understanding of CRO, landing pages and full-funnel strategy.
• Confidence leading client conversations and presenting recommendations.
• Track record managing multiple SME accounts simultaneously.

Responsibilities

• Building full-funnel creative strategies, messaging angles and testing roadmaps across your client portfolio.
• Managing Meta ad accounts day to day and making optimisation calls before issues reach the client.
• Briefing and guiding UGC agencies, videographers and designers across short-form video, statics and concept-led formats.
• Writing ad copy across hooks, scripts, headlines and CTAs.
• Running structured creative tests across hooks, AI UGC, static tiles and direct response video.
• Spotting and fixing funnel friction from ad to landing page to CRM.
• Running competitor research through Meta Ad Library, YouTube and TikTok and turning it into client recommendations.
• Leading weekly client calls and working with the web team on landing page and CRO improvements.

Skills

Meta Ads

UGC Creative

Short-form Video

Landing Pages & CRO

Client Presentations

Account Management

Tools

Meta Ads Manager

YouTube

TikTok

Job description

About the business

A Melbourne-based performance marketing agency working with high-value service businesses across solar, construction, legal and professional services. Hybrid setup with three days a week in the office and the rest remote.

The role

This is a full-funnel creative and strategy role. You’ll own creative direction, Meta ad performance and funnel strategy across a portfolio of 20 to 25 service business clients. You think in angles before formats, you know why an ad stops the scroll and what makes a landing page convert, and you can read account data and turn it into a creative decision.

What you’ll be doing

• Building full-funnel creative strategies, messaging angles and testing roadmaps across your client portfolio
• Managing Meta ad accounts day to day and making optimisation calls before issues reach the client
• Briefing and guiding UGC agencies, videographers and designers across short-form video, statics and concept-led formats
• Writing ad copy across hooks, scripts, headlines and CTAs
• Running structured creative tests across hooks, AI UGC, static tiles and direct response video
• Spotting and fixing funnel friction from ad to landing page to CRM
• Running competitor research through Meta Ad Library, YouTube and TikTok and turning it into client recommendations
• Leading weekly client calls and working with the web team on landing page and CRO improvements

What you’ll bring

• 2 to 5+ years in a performance marketing agency or performance creative role
• Hands-on Meta Ads experience across strategy and execution
• Experience concepting and overseeing UGC, short-form video and static creative
• A solid understanding of CRO, landing pages and full-funnel strategy
• Confidence leading client conversations and presenting recommendations
• A track record managing multiple SME accounts at once and moving quickly without needing handholding