Creative Strategist & Content Producer

Duckies Shoes Pty Ltd; Gold Coast City; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work setup

Currumbin office

Close-knit team

Growth opportunities

Global campaign exposure

Job summary

Duckies Shoes Pty Ltd is seeking a Creative Strategist & Content Creator to own the end-to-end creative process for paid and organic social. You will craft concepts, scripts and briefs, produce some content, and manage creators across Australia, the UK and Europe to fuel campaigns and product launches.

You'll collaborate closely with our founder and marketing team, maintaining an asset library and production calendar, ensuring brand consistency and fresh creative across channels.

Qualifications

• Experience with a DTC, ecommerce, consumer, fashion, beauty, lifestyle or family-focused brand.
• Strong portfolio of short-form content and paid social ads.
• Ability turn performance feedback into improved ideas and briefs.
• Hands-on filming and editing for Reels, TikTok, Meta ads, or organic social.
• Experience sourcing and managing UGC creators or external partners.
• Excellent copywriting and briefing skills.
• Highly organised production timelines, content calendars and asset delivery.
• Good visual judgment and brand consistency.

Responsibilities

• Own the creative process from insight to finished assets.
• Review paid social performance and identify new opportunities and hooks.
• Build weekly and monthly content pipelines for campaigns and launches.
• Develop new ad concepts, scripts, briefs, shot lists and references.
• Film and edit short-form product demos and social content.
• Coordinate and manage UGC creators across Australia, UK, Europe.
• Brief and manage external production partners when needed.
• Turn raw footage into multiple versions for Meta, Instagram, TikTok, and others.
• Maintain an organized asset library and production calendar.
• Collaborate with founder and marketing on campaign direction and priorities.

Skills

DTC ecommerce

Content strategy

UGC management

Video editing

CapCut

Premiere Pro

Brief writing

Organisational skills

Adobe Creative Suite

Canva

Tools

Adobe Premiere Pro

CapCut

Canva

Job description

Duckies makes first-walker shoes designed to support little ones as they take their first steps. We're a fast-growing ecommerce brand loved by families across Australia, New Zealand, the UK and Europe, and we're looking for a creative, commercially minded Creative Strategist & Content Creator to keep our content fresh and performing across paid social, organic social and major campaign moments.

You'll help us understand what's working in our advertising, identify what we should create next, and keep a consistent weekly pipeline of new ads, creator content and campaign assets ready to test. Some content you'll create yourself, and some you'll bring to life by working with UGC creators, photographers, videographers, editors and other production partners.

The role

You'll own the creative process from insight through to finished, ready-to-use assets.

Your work will include:

• Reviewing paid social performance to identify new opportunities, stronger hooks and better ad concepts.
• Building a clear weekly and monthly content pipeline for paid social, product launches, promotions and seasonal campaigns.
• Developing new ad concepts, scripts, creator briefs, shot lists and content references.
• Filming and editing short-form videos, product demos, social-first content and simple paid ad edits yourself.
• Sourcing, briefing and managing UGC creators across Australia, the UK and Europe.
• Coordinating photographers, videographers and freelance editors when external production is the best solution.
• Managing creator communication, content delivery, revisions, approvals, usage rights, invoices, budgets and deadlines.
• Turning strong raw footage, UGC and existing assets into multiple versions for Meta, Instagram, TikTok and other channels.
• Keeping our creative fresh and varied, so the ad account never relies on the same ideas for too long.
• Working closely with our founder and marketing team on campaign direction, new launches and priorities.
• Maintaining an organised asset library and production calendar.

What success looks like

• A reliable, well-organised stream of new creative is ready to test every week.
• New ad concepts are informed by genuine performance learnings, not guesswork.
• Winning ideas are expanded thoughtfully, and weaker creative is replaced quickly.
• UGC creators and production partners are clearly briefed and well managed.
• Duckies feels fresh, consistent and recognisable across paid and organic channels.
• Your creative drives real commercial outcomes, from product education and customer trust to conversion and brand growth.

You're a strong content creator with a strategic, commercially minded approach. You understand that great ecommerce content needs to do more than look good. It needs to earn attention quickly, communicate a product benefit and give customers a reason to act.

Ideally, you'll bring:

• Experience with a DTC, ecommerce, consumer, fashion, beauty, lifestyle or family-focused brand.
• A strong portfolio of short-form content, paid social ads, UGC concepts or conversion-led creative.
• Confidence turning creative performance feedback into better ideas, hooks and briefs.
• Hands-on experience filming and editing content for Reels, TikTok, Meta ads or organic social.
• Experience sourcing, briefing and managing UGC creators or external creative partners.
• Strong writing and communication skills, particularly for briefs, scripts and creator feedback.
• A high level of organisation and ownership across production timelines, content calendars and asset delivery.
• Good visual judgement and a keen eye for brand consistency.
• A proactive approach. You bring new ideas forward, challenge stale creative and move quickly from concept to execution.
• Experience with CapCut, Adobe Premiere Pro, Adobe Creative Suite, Canva or similar tools will be valuable. Advanced graphic design skills aren't essential, but you should be comfortable creating simple ad variations and preparing content for different formats.

Why join Duckies

• The chance to work closely with our founder and see your ideas implemented quickly.
• A collaborative hybrid setup, based in our sunny Currumbin office on the southern Gold Coast.
• A close-knit team that collaborates closely and enjoys what we do.
• A rapidly growing brand with meaningful scope to shape how Duckies shows up across paid and organic channels, and room to grow with us.
• A colourful, wholesome brand whose work reaches parents and little ones around the world.
• A place where strong creative work is valued, tested and connected to clear commercial outcomes.