Creative & Content Lead

New Horizons; Sydney; Hybrid; AUD 70,000 - 100,000; Part time

Benefits offered by this job

Salary packaging

Professional development

Health and wellbeing programs

Job summary

New Horizons is seeking a creative marketing professional to shape brand visibility and audience engagement in Australia. You will lead content strategies, campaigns, digital marketing, and audience engagement across channels, working with senior leaders to tell compelling stories that showcase the impact of our disability, aged care and community services.

You will develop integrated content plans, manage multi-channel execution, and collaborate with stakeholders to strengthen brand presence

Qualifications

• Experience in content marketing, communications, corporate affairs or engagement roles.
• Proven ability to develop and deliver content and communication strategies.
• Exceptional writing, editing, and storytelling across formats.
• Strong creativity to translate complex information into engaging content.
• Experience managing multiple projects, deadlines and stakeholders.

Responsibilities

• Develop and implement integrated content and communication strategies.
• Create content across digital, social, web, video, email, and print.
• Lead content planning and campaigns to support organisational goals.
• Drive audience engagement through storytelling and creative content.
• Develop executive communications aligned with priorities.
• Manage media, PR, and reputation-building activities.
• Coordinate award submissions and thought leadership opportunities.
• Support change initiatives through stakeholder engagement.
• Monitor content performance and provide insights.
• Build relationships with internal and external partners.

Skills

Content marketing

Communications

Public relations

Stakeholder engagement

Job description

About us

With over 55 years of experience, New Horizons is a leading provider of disability, aged care, and community support services, committed to empowering individuals to live their best lives.

Why work with us

Above award pay and great benefits

Your work matters. And so does your pay. At New Horizons, enjoy above-award pay, penalty rates, and salary packaging options that can increase your take home pay by up to $15,900. Plus, get an additional $2,650 for entertainment expenses, access to novated leasing, paid parental leave, and for full-time employees, RDOs.

Grow with us

Did you know our CEO Luke Buckley started out as a support worker with us, 15 years ago? That’s proof your career can go anywhere here. We invest in your future with ongoing training and mentoring, clear career advancement pathways, opportunities to specialise in aged care and disability support, and a rewards and recognition program that celebrates your wins.

Perks for your wellbeing

On top of meaningful work, you’ll enjoy extras like Fitness Passport and our confidential Employee Assistance Program, giving you access to fitness, counselling, and wellbeing support when you need it.

Work your way

At New Horizons, you’ll get flexible scheduling and work arrangements that support a healthy work-life balance. You can also purchase extra annual leave, and if you work 10 weekends a year, you’ll enjoy an additional week of leave on top.

A supportive community

Join a collaborative and respectful team, where diversity is celebrated and every individual is valued. Build meaningful relationships with clients and their families, fostering belonging and making a real difference in the community.

Strong leadership

At New Horizons, you’ll be backed by experienced leaders who put your success and well-being first. With tailored coaching and mentoring, you’ll have the support you need to grow and thrive.

About the Role

This is an exciting opportunity for a creative and strategic marketing professional to shape brand visibility, drive audience engagement, and support organisational growth through compelling storytelling and impactful content.

Working closely with senior leaders, you will lead the development of integrated content strategies, brand campaigns, digital marketing initiatives, and audience engagement activities that connect with customers, employees, partners, and the wider community.

You will bring the organisation’s story to life through engaging content across multiple channels, strengthening brand awareness and showcasing the impact of services through authentic, meaningful, and purpose-driven storytelling.

From content strategy and social media to thought leadership, campaign development, media engagement, and executive communications, you’ll play a key role in building a strong, consistent, and influential brand presence.

This role is ideal for a content, communications, or digital engagement professional who thrives on creativity, collaboration, and creating work that makes a genuine difference.

The Opportunity

Working closely with senior leaders and key stakeholders, you will:

• Develop and implement integrated content and communication strategies.
• Create engaging content across digital, social media, web, video, email, and print channels.
• Lead content planning and campaign development to support organisational objectives.
• Drive audience engagement through compelling storytelling and creative content initiatives.
• Develop executive and leadership communications that align with organisational priorities.
• Manage media, public relations, and reputation-building activities.
• Coordinate award submissions, industry recognition programs, and thought leadership opportunities.
• Support organisational change initiatives through effective communication and stakeholder engagement.
• Monitor content, campaign, and communication performance, providing insights and recommendations.
• Build strong relationships with internal stakeholders and external partners.
• Promote services, achievements, and community impact through strategic storytelling.
• Provide support for sensitive, crisis, and issue-based communications when required.

About You

You are an experienced content, marketing, or communications professional who combines strategic thinking with exceptional content creation skills.

To be successful, you will bring:

• Demonstrated experience in content marketing, communications, corporate affairs, public relations or engagement roles.
• Proven experience developing and delivering successful content and communication strategies.
• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Strong creative capability with the ability to transform complex information into engaging and accessible content.
• Experience managing multiple projects, deadlines, and stakeholders.
• Highly developed stakeholder engagement and relationship management skills.
• Experience preparing content and communications for executive and leadership audiences.
• Strong understanding of digital marketing channels, social media, analytics, and content performance metrics.
• The ability to work autonomously while collaborating effectively across diverse teams.
• Experience within the not-for-profit, community services, healthcare, disability, aged care, or human services sectors will be highly regarded.

What’s on Offer?

• 3 days a week (part time) minimum.
• Salary packaging benefits.
• Professional development and career growth opportunities.
• Health and wellbeing initiatives.
• A collaborative, supportive, and purpose-driven culture.
• The opportunity to contribute to meaningful outcomes for communities across Australia.

IMPORTANT: New Horizons is an equal Opportunity Employer, and our people represent the community which we serve. We invite all the applicants to apply, including First Nations People, and people from diverse social, cultural and gender backgrounds.

New Horizons acknowledges all Aboriginal and Torres Strait Islander peoples as the traditional custodians of the land.