Coordinator Marketing And Brand

Council Jobs; Newcastle-Maitland; Hybrid; AUD 133,000 - 154,000; Full time

Benefits offered by this job

Competitive salary

Superannuation 12%

Hybrid work (office and from home)

Long service leave

Gym membership discount

Free parking

Lake Mac perks

Job summary

Lake Macquarie City Council is seeking a Marketing and Brand Coordinator to set the strategic direction for marketing and branding across Council and externally. You will guide campaigns, visual design and digital channels, ensuring a consistent customer-centric experience.

You will lead a multidisciplinary team, foster a high-performing culture, and collaborate with Communications, Customer Experience and IT to improve the website and self-service options.

Qualifications

• Bachelor’s degree in marketing, communications, business or related discipline.
• Proven success leading multidisciplinary teams to deliver customer-focused outcomes.
• Strong experience across marketing, brand management, website coordination and creative strategy.
• Exceptional relationship, communication and influencing skills.
• A genuine commitment to customer service, continuous improvement and using data to guide decisions.

Responsibilities

• Set strategic direction for marketing and brand across Council and externally.
• Oversee marketing and brand strategy, visual design, campaigns and digital channels.
• Lead a multidisciplinary team and develop a high-performing culture.
• Establish performance measures and drive continuous improvement with partners to enhance website and self-service.

Skills

Strategic marketing

Brand management

Digital marketing

Stakeholder engagement

Customer experience

Data-driven decisions

Education

Bachelor’s degree in marketing, communications, business

Tools

CMS management

Marketing automation

Adobe Creative Suite

Job description

Strengthen Council’s connection with its community and grow Lake Macquarie’s reputation as a compelling place to relocate a business and invest. We’re looking for a strategic marketing and brand leader who can turn Council’s goals and audience insights into focused strategies, lead a multidisciplinary team and demonstrate measurable results.

Expand the reach of our City brand to help attract more employers, investment and jobs

Strengthen Council’s connection with its community by enhancing our customers’ experience of the website and marketing channels

Step into a role where your ideas, judgement and expertise will be trusted and valued

Enjoy genuine work-life balance in a values-led organisation focused on shaping our future, leading at all levels and working together.

LET’S EXPLORE THE JOB

As Marketing and Brand Coordinator, you will set the strategic direction for marketing and brand across Council and externally. You will oversee marketing and brand strategy, visual design, integrated campaigns and digital marketing channels, ensuring every touchpoint is consistent, purposeful and centred on the needs of our customers and community.

You will provide clear and confident leadership to a multidisciplinary team, building a positive and high-performing culture through coaching, support and accountability. Working across the organisation and with external partners, you will balance competing needs, align resources to strategic priorities and strengthen the identity of both Council and our City.

A key focus will be turning insight into action. You will establish meaningful performance measures, guide continuous improvement and partner with Communications, Customer Experience and IT to enhance our website, support self-service and make it easier for customers to find information and resolve enquiries.

LET’S HEAR ABOUT YOU

You are a strategic marketer who leads with confidence, clarity and empathy. You are experienced in turning organisational goals into focused plans, bring people together in a shared direction and create the conditions for a talented team to do its best work.

You are comfortable influencing at all levels, working through complexity and making considered decisions when priorities compete. You will also bring:

You will also bring:

A bachelor’s degree in marketing, communications, business or a related discipline, or equivalent extensive experience and qualifications

Proven success leading, coaching and developing multidisciplinary teams to deliver customer-focused and measurable outcomes

Strong experience across marketing, brand management, website coordination and creative strategy in a large or complex organisation

Exceptional relationship, communication and influencing skills, with the judgement to navigate stakeholder needs and budget constraints

A genuine commitment to customer service, continuous improvement and using data to guide decisions and demonstrate impact

LET’S REVEAL THE PERKS

Competitive salary from $132,740 - $154,266 a year plus 12% superannuation

35 hours per week and 9-day fortnight

Work a mixture of office, on site and from home

Long Service leave after 5 years

We value your health and wellbeing and offer generous, discounted gym memberships through our Corporate Fitness program, connect with colleagues through our social club, be inspired by regular wellbeing initiatives, annual flu vaccinations, and confidential support via our employee assistance (EAP) program

Free parking within walking distance of our office building

Along with many other perks that come from choosing Lake Mac!

CHOOSE THE LAKE MAC WAY

We know it is our people that will shape the future of our city. That’s why we’re passionate about providing a workplace that empowers our staff to be creative, innovative and bold. When you join the team at Lake Macquarie City Council, you join a group of people with a commitment to make our city even better. We’re proud of our city and the work we do, and we know you will be too.

We celebrate diversity and are committed to creating an inclusive workforce. We believe that a diverse network of employees, which truly reflects the people it serves and represents, is best equipped to understand and meet the needs of our community. We welcome and encourage applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, people from culturally diverse backgrounds, the LGBTIQ+ community, refugees and people with disabilities. We understand the skills and attributes veterans can bring to our Council.

That’s why we’re passionate about providing a workplace that empowers our staff to be creative, innovative and bold.

LET’S START

For enquiries related to the duties of the role, please contact Lauren Eyles, Manager Communications and Corporate Performance on 0455 672 *** or via email ******@lakemac.nsw.gov.au

If you need assistance with submitting your application, please contact Blair Stevenson, Talent Attraction Partner, 4069 0083 or via email **********@lakemac.nsw.gov.au

Your experience throughout the application process matters to us. If you'd like feedback on your application or interview, don't hesitate to get in touch — we’re here for you!

Please note that as part of Lake Macquarie City Council’s recruitment process, prior to an offer of employment being made, recommended candidates may be subject to a medical assessment which may include alcohol and other drugs testing.