Coordinator Marketing and Brand

Lake Macquarie City Council; Newcastle-Maitland; Hybrid; AUD 133,000 - 154,000; Full time

Benefits offered by this job

Competitive salary 132,740–154,266 AUD

35 hours/week and 9-day fortnight

Hybrid work: office/on site and from

Long service leave after 5 years

Free parking near office

Discounted gym memberships

Job summary

Lake Macquarie City Council is seeking a Marketing and Brand Coordinator to shape the strategic direction of marketing and brand across the organisation and with external partners. You will lead marketing initiatives, ensure brand consistency across channels, and deliver customer-centred campaigns that align with community needs.

You will guide a multidisciplinary team, foster a high-performing culture and partner with Communications, Customer Experience and IT to improve the website,

Qualifications

• Bachelor's degree in marketing, communications, business or equivalent
• Proven leadership of multidisciplinary teams
• Experience in marketing, brand management and digital channels
• Strong relationship-building and influencing skills
• Data-driven approach to measure impact

Responsibilities

• Set strategic direction for marketing and brand across Council and externally
• Oversee marketing and brand strategy, visual design, integrated campaigns and digital channels
• Lead a multidisciplinary team and foster high-performing culture
• Establish performance measures and drive continuous improvement
• Collaborate with Communications, Customer Experience and IT to enhance the website and self-service capabilities

Skills

Strategic marketing leadership

Brand management

Team coaching and development

Digital marketing and campaigns

Stakeholder relationship & influencing

Education

Bachelor’s degree in marketing/communications/business or equivalent

Job description

Strengthen Council’s connection with its community and grow Lake Macquarie’s reputation as a compelling place to relocate a business and invest. We’re looking for a strategic marketing and brand leader who can turn Council’s goals and audience insights into focused strategies, lead a multidisciplinary team and demonstrate measurable results.

• Expand the reach of our City brand to help attract more employers, investment and jobs
• Strengthen Council’s connection with its community by enhancing our customers’ experience of the website and marketing channels
• Step into a role where your ideas, judgement and expertise will be trusted and valued
• Enjoy genuine work-life balance in a values-led organisation focused on shaping our future, leading at all levels and working together.

LET’S EXPLORE THE JOB

As Marketing and Brand Coordinator, you will set the strategic direction for marketing and brand across Council and externally. You will oversee marketing and brand strategy, visual design, integrated campaigns and digital marketing channels, ensuring every touchpoint is consistent, purposeful and centred on the needs of our customers and community.

You will provide clear and confident leadership to a multidisciplinary team, building a positive and high-performing culture through coaching, support and accountability. Working across the organisation and with external partners, you will balance competing needs, align resources to strategic priorities and strengthen the identity of both Council and our City.

A key focus will be turning insight into action. You will establish meaningful performance measures, guide continuous improvement and partner with Communications, Customer Experience and IT to enhance our website, support self-service and make it easier for customers to find information and resolve enquiries.

You are a strategic marketer who leads with confidence, clarity and empathy. You are experienced in turning organisational goals into focused plans, bring people together in a shared direction and create the conditions for a talented team to do its best work.

You are comfortable influencing at all levels, working through complexity and making considered decisions when priorities compete. You will also bring:

• A bachelor’s degree in marketing, communications, business or a related discipline, or equivalent extensive experience and qualifications
• Proven success leading, coaching and developing multidisciplinary teams to deliver customer-focused and measurable outcomes
• Strong experience across marketing, brand management, website coordination and creative strategy in a large or complex organisation
• Exceptional relationship, communication and influencing skills, with the judgement to navigate stakeholder needs and budget constraints
• A genuine commitment to customer service, continuous improvement and using data to guide decisions and demonstrate impact

LET’S REVEAL THE PERKS

• Competitive salary from $132,740 - $154,266 a year plus 12% superannuation
• 35 hours per week and 9-day fortnight
• Work a mixture of office, on site and from home
• Long Service leave after 5 years
• We value your health and wellbeing and offer generous, discounted gym memberships through our Corporate Fitness program, connect with colleagues through our social club, be inspired by regular wellbeing initiatives, annual flu vaccinations, and confidential support via our employee assistance (EAP) program
• Free parking within walking distance of our office building
• Along with many other perks that come from choosing Lake Mac!

CHOOSE THE LAKE MAC WAY

We know it is our people that will shape the future of our city. That’s why we’re passionate about providing a workplace that empowers our staff to be creative, innovative and bold. When you join the team at Lake Macquarie City Council, you join a group of people with a commitment to make our city even better. We’re proud of our city and the work we do, and we know you will be too.

We celebrate diversity and are committed to creating an inclusive workforce. We believe that a diverse network of employees, which truly reflects the people it serves and represents, is best equipped to understand and meet the needs of our community. We welcome and encourage applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, people from culturally diverse backgrounds, the LGBTIQ+ community, refugees and people with disabilities. We understand the skills and attributes veterans can bring to our Council.

Lake Macquarie City Council
126-138 Main Road, Speers Point, NSW 2284
Box 1906, Hunter Region Mail Centre, NSW 2310