Strategic Marketing & Brand Coordinator (Hybrid)

Careers at Council; Newcastle-Maitland; Hybrid; AUD 133,000 - 154,000; Full time

Benefits offered by this job

Competitive salary

9-day fortnight

Hybrid work

Long service leave

Health programs

Free parking

Wellbeing initiatives

Job summary

Lake Macquarie City Council is seeking a Marketing and Brand Coordinator to set the strategic direction for marketing and brand across Council and externally. You will oversee strategy, visual design, integrated campaigns and digital channels to ensure touchpoints are consistent and customer-centric.

You will lead a multidisciplinary team, coach and hold accountability, and collaborate with Communications, Customer Experience and IT to enhance the website, support self-service and improve

Qualifications

• Bachelor’s degree in marketing, communications, business or related discipline, or equivalent experience.
• Experience leading multidisciplinary teams to deliver measurable outcomes.
• Experience in marketing, brand management, website coordination and creative strategy in large or complex organisations.
• Strong relationship and communication skills with ability to influence stakeholders.

Responsibilities

• Oversee marketing and brand strategy across Council and externally.
• Lead visual design, integrated campaigns, and digital marketing channels.
• Provide leadership to a multidisciplinary team and foster high performance.
• Establish performance measures and drive continuous improvement with IT and Communications.
• Strengthen the identity of Council and our City through insights to action.

Skills

Strategic marketing

Brand management

Website coordination

Creative strategy

Leadership

Stakeholder management

Education

Bachelor’s degree in marketing, communications, business, or related discipline

Job description

Lake Macquarie City Council is seeking a Marketing and Brand Coordinator to set the strategic direction for marketing and brand across Council and externally. You will oversee strategy, visual design, integrated campaigns and digital channels to ensure touchpoints are consistent and customer-centric.

You will lead a multidisciplinary team, coach and hold accountability, and collaborate with Communications, Customer Experience and IT to enhance the website, support self-service and improve