Conversion Campaign Lead – Projects & Initiatives (Student Growth)

University of Wollongong; Wollongong City Council; On-site; AUD 97,000 - 120,000; Full time

Benefits offered by this job

17% superannuation

35-hour work week

Flexible working arrangements

Purchased leave options

Job summary

The University of Wollongong is seeking a Conversion Specialist (Projects & Initiatives) to lead initiatives across digital, print and outbound touchpoints, guiding prospective students through their decision journey.

Based in Wollongong Campus, you will deliver recruitment collateral, design targeted campaigns, manage multi-channel communications and collaborate with stakeholders to translate requirements into actionable solutions.

Qualifications

• Experience coordinating multi-channel campaigns across digital and print.
• Strong stakeholder engagement and collaboration skills.
• Project management experience with ability to translate requirements into solutions.

Responsibilities

• Lead planning and delivery of projects enhancing the student journey across channels.
• Design and coordinate targeted conversion campaigns (email, SMS, outbound).
• Manage end-to-end production of recruitment collateral (course guides, brochures, flyers).
• Build relationships with stakeholders to gather requirements and deliver outcomes.

Skills

Marketing experience

Project management

Stakeholder engagement

CRM platforms

Content management systems

Campaign coordination

Education

Marketing or related field

Tools

CRM platforms

Marketing automation tools

CMS

Job description

The University of Wollongong is seeking a Conversion Specialist (Projects & Initiatives) to lead initiatives across digital, print and outbound touchpoints, guiding prospective students through their decision journey.

Based in Wollongong Campus, you will deliver recruitment collateral, design targeted campaigns, manage multi-channel communications and collaborate with stakeholders to translate requirements into actionable solutions.