Conversion Specialist (Projects & Initiatives)

UOW Global Enterprises; Wollongong City Council; On-site; AUD 97,000 - 120,000; Full time

Benefits offered by this job

17% superannuation

35-hour week

Flexible working arrangements

Generous leave entitlements

Purchased leave

Job summary

University of Wollongong (UOW) is seeking a Conversion Specialist (Projects & Initiatives) to drive student recruitment outcomes across digital, print and outbound channels. You will guide the student journey with accurate, timely information and align activities with the Student Growth and Engagement division.

You will design targeted campaigns, manage recruitment collateral, and foster strong stakeholder collaboration while supporting technology enhancements.

Qualifications

• Experience coordinating campaigns across multiple channels.
• Strong stakeholder engagement and relationship-building skills.
• Experience using CRM platforms, marketing automation tools and CMS.

Responsibilities

• Lead the planning and delivery of projects that enhance the future student journey across digital, print and communication channels.
• Design and coordinate targeted conversion campaigns, including email, SMS and outbound engagement initiatives.
• Manage the end-to-end production of recruitment collateral including course guides, brochures and flyers.
• Build strong relationships with stakeholders across the University to gather requirements, coordinate content and deliver successful outcomes.
• Support technology enhancements and project delivery by translating operational needs into actionable solutions.

Skills

Project management

Campaign coordination

Stakeholder engagement

CRM platforms

Marketing automation

Content management systems

Education

Marketing or related degree

Tools

CRM platforms

Marketing automation tools

Content management systems

Job description

Make an impact at the University of Wollongong (UOW), a purpose-driven institution ranked in the top 1% of universities globally.

About the Role

As a Conversion Specialist (Projects & Initiatives), you will play a key role in supporting student recruitment outcomes by leading projects and initiatives across digital, physical and outbound touchpoints. Working at the intersection of communications, engagement and technology, you will help ensure prospective students receive accurate, timely and compelling information throughout their decision-making journey while contributing to the strategic objectives of the Student Growth and Engagement division.

Key responsibilities

• Lead the planning and delivery of projects that enhance the future student journey across digital, print and communication channels.
• Design and coordinate targeted conversion campaigns, including email, SMS and outbound engagement initiatives.
• Manage the end-to-end production of recruitment collateral including course guides, brochures and flyers.
• Build strong relationships with stakeholders across the University to gather requirements, coordinate content and deliver successful outcomes.
• Support technology enhancements and project delivery by translating operational needs into actionable solutions.

About the Team

The role sits within the Engagement and Conversion team in the Student Growth and Engagement division. The team supports student recruitment outcomes by developing and delivering strategies and initiatives that guide prospective students through critical decision-making and enrolment milestones. Working collaboratively across the University, the team delivers future student communications, recruitment collateral, operational processes and technology solutions that help prospective students make informed decisions about their future.

What You'll Bring

• Relevant qualifications and/or experience in marketing, student recruitment, administration or a related field, supported by demonstrated project management experience.
• Experience coordinating campaigns, communications, publications or projects across multiple channels.
• Strong stakeholder engagement and relationship-building skills with the ability to influence and collaborate effectively.
• Experience using CRM platforms, marketing automation tools and content management systems.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.

Why Join UOW

• Competitive salary package including 17% superannuation.
• 35-hour full-time work week supporting greater balance and flexibility.
• Flexible working arrangements and family-friendly policies.
• Generous leave entitlements including additional concession days over the Christmas-New Year period.
• Purchased leave options to provide greater flexibility throughout the year.
• Ongoing professional development and clear career progression opportunities.

Role Details

• Employment type: Fixed-term | Full-time appointment to 24 December 2027
• Level 6/7 | $96,898 - $119,986 plus 17% superannuation
• Position Description
• Location: Wollongong Campus
• Valid Australian work rights required. Visa sponsorship is not available.

For further information about this position, please contact Jeremy King, Senior Manager, Future Student Operations on [phone].

Closing Date: 8 November 2026, 11:55pm

Equity, Diversity & Inclusion

The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.

As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender Based Violence or determined to have engaged in conduct that constitutes Gender Based Violence during previous employment, or otherwise in a legal process. Any such declaration will be included in the University's employment screening processes and treated with the strictest confidence and in compliance with all privacy legislation.