Content Writer & Editor

APT Travel Group; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible workplace culture

4 weeks annual leave + bonus week

Familiarisation trips to global.dest

Discounted travel products for family

Career development opportunities

Employee Assistance Program

Job summary

APT Travel Group is seeking a Content Writer & Editor to join our team in shaping the voice of our premium travel brands. You will craft engaging content across brochures, websites and campaigns, ensuring accuracy and a compelling narrative that resonates with travellers.

You’ll collaborate with Marketing, Product and Digital teams, deliver SEO-friendly content, and maintain editorial standards while managing multiple projects to meet tight deadlines.

Qualifications

• Proven experience in copywriting, content creation and editing across print and digital.
• Excellent writing, proofreading and editing skills with high attention to detail.
• Experience creating SEO-focused content and understanding digital/AI search environments.
• Strong research and fact-checking capabilities.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Create engaging and inspiring content across print and digital channels, including brochures, websites, social media and email campaigns.
• Bring destinations, experiences and brands to life through compelling storytelling and high-quality copy.
• Collaborate with Marketing, Product, Digital and Commercial teams to deliver content aligned with business objectives.
• Maintain consistent brand voice and editorial standards through thorough research and editing.
• Optimise content for multiple channels and ensure on-time delivery with SEO best practices.

Skills

Copywriting

Editing

SEO content

Research

Project management

Collaboration

Travel industry experience

Job description

At APT Travel Group, we’ve been creating unforgettable travel experiences for almost a century. As an Australian-owned company and leader in premium travel, we take guests to some of the world’s most extraordinary destinations through our portfolio of renowned travel brands.

Behind every exceptional journey is a compelling story. Our Content Studio plays a vital role in bringing those stories to life, creating inspiring content that connects travellers with the destinations, cultures and experiences that make our tours truly remarkable.

We are now seeking a talented Content Writer & Editor to join our team and help shape the voice of APT Travel Group across print and digital channels.

The Role

Reporting to the Content Lead, you will be part of a passionate content team. You will create engaging, accurate and inspiring content that showcases our worldwide travel experiences.

From writing and editing brochures and campaign copy to developing SEO and AI search content, you’ll play a key role in ensuring our brands maintain a consistent, distinctive and compelling voice across every customer touchpoint.

This is an exciting opportunity for a skilled storyteller who loves travel, thrives on collaboration and enjoys transforming complex information into engaging content that informs, inspires and drives results.

Key Responsibilities

• Create engaging and inspiring content across print and digital channels, including brochures, websites, social media, email campaigns and AI search platforms.
• Bring APT Travel Group’s destinations, experiences and brands to life through compelling storytelling and high-quality copy.
• Collaborate with Marketing, Product, Digital and Commercial teams to deliver content that supports business objectives and enhances the customer experience.
• Maintain consistent brand voice, editorial standards and content accuracy through thorough research, fact-checking and editing.
• Optimise and adapt content for multiple channels, ensuring projects are delivered on time and aligned with SEO and digital best practices.

About You

• Proven experience in copywriting, content creation and editing across both print and digital channels.
• Exceptional writing, proofreading and editing skills with strong attention to detail.
• Experience creating SEO-focused content and an understanding of evolving digital and AI search environments.
• Strong research and fact-checking capabilities.
• The ability to manage multiple projects and competing deadlines.
• A collaborative approach and confidence working with a broad range of stakeholders.
• Experience within travel, tourism, lifestyle or premium consumer brands will be highly regarded.
• A genuine passion for travel and storytelling.

What We Offer

• Flexible workplace culture
• 4 weeks annual leave per year plus a bonus week if requirements are met
• Experience our global products first hand on familiarisation trips
• Discounted travel products for family and friends
• Career development opportunities within the entire APT Travel Group
• Dedicated wellbeing Employee Assistance Program, available to all staff