Content & Social Lead for Multibrand Beverage Brands

Zonzo Estate; Yarra Glen; On-site; AUD 60,000 - 80,000; Full time

Job summary

Zonzo Estate is seeking an experienced Content & Social Media Coordinator to shape the content and social presence of our brands across Australian and international markets. This role blends brand instincts with hands-on creation for wines, spritz, weddings and hospitality experiences.

You will manage day-to-day content across multiple brands, collaborating with the Marketing Manager and broader team to deliver high-quality content and engaging social campaigns.

Qualifications

• Demonstrated experience in content, social media, digital marketing or a similar brand-focused role.
• Strong portfolio showcasing high-quality social, video and/or digital content.
• Excellent photography and short-form video skills.
• Strong editing capabilities and proficiency with relevant creative tools.
• A sophisticated understanding of Instagram, TikTok and the broader social media landscape.
• Excellent copywriting and written communication skills.
• Strong brand instincts and ability to adapt creative across multiple brands/audiences.
• Balance between creative thinking and commercial objectives.
• Strong organisational and project management skills.
• Ability to take a brief from concept to execution.

Responsibilities

• Manage content planning and social media calendars across our portfolio of brands.
• Work with the Marketing Manager to develop compelling content concepts aligned with broader brand and marketing objectives.
• Create high-quality photo, video and short-form content across venues, vineyard, products, events, team, launches and campaigns.
• Manage content across Instagram, Facebook, TikTok and other relevant social platforms.
• Create and edit Reels, TikToks and other short-form content from concept through to final execution.
• Develop strong, distinctive copy and captions that reflect the voice of each brand.
• Identify emerging trends, cultural moments and content opportunities relevant to our audiences.
• Help coordinate influencer and creator relationships, collaborations and content opportunities.
• Support content and social requirements across international markets and teams.
• Play an active role in new product launches, brand campaigns, events and activations.
• Monitor social media performance and provide insights to improve reach and engagement.
• Maintain high creative and visual standards across all channels.
• Collaborate with internal teams and external partners.

Skills

Content creation

Social media management

Video content

Copywriting

Brand instincts

Editing

Project management

Influencer coordination

Collaboration

Photography

Tools

Adobe Creative Suite

Job description

Zonzo Estate is seeking an experienced Content & Social Media Coordinator to shape the content and social presence of our brands across Australian and international markets. This role blends brand instincts with hands-on creation for wines, spritz, weddings and hospitality experiences.

You will manage day-to-day content across multiple brands, collaborating with the Marketing Manager and broader team to deliver high-quality content and engaging social campaigns.