Content & Social Media Coordinator

Zonzo Estate; Yarra Glen; On-site; AUD 60,000 - 80,000; Full time

Job summary

Zonzo Estate is seeking an experienced Content & Social Media Coordinator to shape the content and social presence of our brands across Australian and international markets. This role blends brand instincts with hands-on creation for wines, spritz, weddings and hospitality experiences.

You will manage day-to-day content across multiple brands, collaborating with the Marketing Manager and broader team to deliver high-quality content and engaging social campaigns.

Qualifications

• Demonstrated experience in content, social media, digital marketing or a similar brand-focused role.
• Strong portfolio showcasing high-quality social, video and/or digital content.
• Excellent photography and short-form video skills.
• Strong editing capabilities and proficiency with relevant creative tools.
• A sophisticated understanding of Instagram, TikTok and the broader social media landscape.
• Excellent copywriting and written communication skills.
• Strong brand instincts and ability to adapt creative across multiple brands/audiences.
• Balance between creative thinking and commercial objectives.
• Strong organisational and project management skills.
• Ability to take a brief from concept to execution.

Responsibilities

• Manage content planning and social media calendars across our portfolio of brands.
• Work with the Marketing Manager to develop compelling content concepts aligned with broader brand and marketing objectives.
• Create high-quality photo, video and short-form content across venues, vineyard, products, events, team, launches and campaigns.
• Manage content across Instagram, Facebook, TikTok and other relevant social platforms.
• Create and edit Reels, TikToks and other short-form content from concept through to final execution.
• Develop strong, distinctive copy and captions that reflect the voice of each brand.
• Identify emerging trends, cultural moments and content opportunities relevant to our audiences.
• Help coordinate influencer and creator relationships, collaborations and content opportunities.
• Support content and social requirements across international markets and teams.
• Play an active role in new product launches, brand campaigns, events and activations.
• Monitor social media performance and provide insights to improve reach and engagement.
• Maintain high creative and visual standards across all channels.
• Collaborate with internal teams and external partners.

Skills

Content creation

Social media management

Video content

Copywriting

Brand instincts

Editing

Project management

Influencer coordination

Collaboration

Photography

Tools

Adobe Creative Suite

Job description

Zonzo Estate is seeking an experienced and highly creative Content & Social Media Coordinator to play a key role in shaping the content and social presence of our growing portfolio of brands across Australian and international markets.

Home to Zonzo Estate, Zoncello and a growing portfolio of premium beverage brands, this is an opportunity to create content across our award-winning wines, record-breaking Zoncello Spritz, renowned wedding venue and some of the Yarra Valley’s most recognisable hospitality experiences.

This is a hands‑on creative role for someone who combines strong brand instincts with exceptional content creation skills. Working closely with our Marketing Manager, you’ll contribute ideas and creative thinking while taking responsibility for the planning, creation and delivery of high‑quality content across multiple brands and platforms.

About You

We’re looking for someone with proven experience creating engaging content and building brands through social media.

You’ll bring strong creative judgement, an excellent understanding of the social landscape and the confidence to take responsibility for your work while thriving in a collaborative environment.

You will have:

• Demonstrated experience in content, social media, digital marketing or a similar brand‑focused role
• A strong portfolio showcasing high‑quality social, video and/or digital content
• Excellent photography and short‑form video skills
• Strong editing capabilities and proficiency with relevant creative tools
• A sophisticated understanding of Instagram, TikTok and the broader social media landscape
• Excellent copywriting and written communication skills
• Strong brand instincts and the ability to adapt your creative approach across multiple brands and audiences
• The ability to balance creative thinking with commercial objectives
• Strong organisational and project management skills
• The ability to take a brief and confidently drive it from concept through to execution
• A proactive mindset and the ability to identify and recommend opportunities
• The ability to receive feedback, collaborate effectively and work within established brand and marketing direction

The Role

You will be responsible for the day‑to‑day delivery of content and social media across our portfolio, working within the broader marketing strategy and brand direction.

You’ll be trusted to manage your area with confidence and initiative while collaborating closely with the Marketing Manager, management team and wider business.

Key responsibilities include:

• Manage content planning and social media calendars across our portfolio of brands
• Work with the Marketing Manager to develop compelling content concepts aligned with broader brand and marketing objectives
• Create high‑quality photo, video and short‑form content across our venues, vineyard, products, events, team, launches and campaigns
• Manage content across Instagram, Facebook, TikTok and other relevant social platforms
• Create and edit Reels, TikToks and other short‑form video content from concept through to final execution
• Develop strong, distinctive copy and captions that reflect the individual voice of each brand
• Identify emerging trends, cultural moments and content opportunities relevant to our audiences
• Help coordinate influencer and creator relationships, collaborations and content opportunities
• Support content and social requirements across our international markets and teams
• Play an active role in new product launches, brand campaigns, events and activations
• Monitor social media performance and provide insights and recommendations to continually improve content, reach and engagement
• Maintain a consistently high creative and visual standard across all social channels
• Work collaboratively with internal teams and external creative, PR and marketing partners

The Opportunity

This role offers the opportunity to work across a diverse and visually rich portfolio of established and emerging brands, with content spanning wine, spritz, hospitality, weddings, events, retail, new product launches and international markets.

We’re looking for someone who wants more than simply maintaining a social calendar. We want someone who understands what makes great brands relevant, knows how to turn a strong brief into exceptional content and is excited by the opportunity to make a meaningful creative contribution as part of an ambitious marketing team.

Location: Yarra Valley, Victoria
Position: Full-Time