Social Media & Content Manager

Clean Collective Ltd; City of Melbourne; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Staff discounts on products

Creative autonomy in a small team

Job summary

A dynamic beverage company in Melbourne is looking for a Social Media & Content Manager who will be responsible for driving our digital presence. The ideal candidate will have 4–6 years of experience in social media and content marketing. This role offers the chance for creative autonomy as well as flexibility in a supportive team. Strong skills in content creation, brand storytelling, and project management are essential to successfully execute innovative social strategies.

Qualifications

• 4–6+ years in social media, content or digital marketing roles.
• Confidence in owning a social strategy from end-to-end.
• Strong project management and production coordination skills.

Responsibilities

• Lead the end-to-end social media strategy across multiple platforms.
• Create and edit high-quality photo and video content.
• Manage influencer relationships and collaborations.

Skills

Social media strategy

Content creation

Project management

Editing

Brand storytelling

Tools

Adobe Creative Suite

Canva

Shopify

Klaviyo

Job description

Overview

Join to apply for the Social Media & Content Manager role at Clean Collective Ltd

Clean Collective | Chippendale (Hybrid) At Clean Collective, we’re more than a beverage company — we’re a lifestyle brand on a mission to disrupt the industry with premium, wellness-coded premixes. Founded in New Zealand eight years ago, we’ve become one of the top independent beverage brands in the country, with ambitious plans to now grow across Australia.

The Role

As we enter our next phase of growth, we’re looking for a Social Media & Content Manager to take full ownership of our digital presence and content output — from strategy through to execution. This is a hands-on, high-impact role for someone who lives and breathes content, understands brand storytelling, and knows how to turn strong creative into content that performs. If you’re equal parts creative, strategic and highly organised, and thrive in a small team environment with real autonomy — this role is for you.

Key Responsibilities

• Social Strategy & Channel Ownership — Own and lead the end-to-end social media strategy across Instagram, TikTok, Facebook & LinkedIn for the Clean Collective brand and co-founder Holly
• Plan and execute content calendars aligned to launches, campaigns, partnerships, personal brand and cultural moments
• Act as a key brand custodian, ensuring tone, visuals and messaging are consistently on-brand

• Content Creation & Shoot Coordination — Create, capture and edit high-quality photo and video content for organic and paid social
• Own the organisation and production management of campaign shoots, including booking talent, locations and suppliers, managing timelines and logistics, and preparing briefs and shot lists in collaboration with the Marketing Manager
• Coordinate smaller shoots, interviews, behind-the-scenes and social-first content moments

• Influencers, Partnerships & Collaborations — Identify, manage and nurture influencer relationships and collaborations
• Manage gifting programs, content deliverables and timelines
• Ensure creator output aligns with brand standards and campaign objectives

• Community & Culture — Community management and engagement across all platforms
• Ensure responses are timely, human and aligned with brand tone
• Stay across social trends, creators and cultural moments relevant to our audience

• Paid Content & Performance Alignment — Work with our Digital Ad specialist and Marketing Manager to develop content designed to perform across paid channels
• Deliver click-worthy assets, formats and variations suited to Meta and TikTok
• Use performance insights to inform future content planning

• General Marketing & PR Support — Provide general marketing support across the wider business, working closely with the team on product launches, brand activations and events, promotions and campaigns, festivals, tastings and on-the-ground brand moments, PR, and support the execution of marketing initiatives where content, social and storytelling are required

About You

• Experience: 4–6+ years in social media, content or digital marketing roles
• Strategic Ownership: Confident owning a social strategy end-to-end
• Highly Organised: Strong project management and production coordination skills
• Self-Motivated: Comfortable working autonomously with minimal oversight
• Creative Eye: Strong understanding of brand, content and storytelling
• Editing: Able to edit content efficiently and in an engaging way that performs
• Bonus Skills: Humour, e-commerce experience, Adobe Creative Suite, Canva, Shopify, Klaviyo

Why Join Clean Collective?

• High-Impact Role: You’ll directly shape how the brand shows up publicly
• Creative Autonomy: Trust, ownership and room to push ideas
• Small, Driven Team: No micromanagement — just accountability and momentum
• Hybrid Flexibility: A balance that works for real life
• Competitive Salary & Perks: Including staff discounts on product
• A Brand People Love: And are genuinely excited to engage with

How To Apply

WE WANT TO SEE WHAT YOU CAN DO!

Please Include

• Your CV
• Examples of your digital, social and/or content work
• A cover letter with a brief analysis on our current Clean Collective social channels and your recommendations.