Communications Manager

Casella Family Brands; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Casella Family Brands in Sydney is seeking a Communications Manager to drive corporate and brand PR, partnerships, events and internal comms across our iconic wine and spirits brands. You’ll shape stories, engage media, and translate strategy into compelling campaigns.

Working with marketing, digital, winemaking and hospitality teams, you’ll build high-impact programs that raise brand reputation and stakeholder engagement, while delivering memorable experiences.

Qualifications

• At least 5 years of experience in media relations or communications.
• Experience managing events, partnerships, sponsorships, or brand activations.
• Exceptional written and verbal communication skills.
• Strong project management and organisational abilities.
• Experience in wine, spirits, FMCG, hospitality, or tourism industries will be highly regarded.

Responsibilities

• Develop and execute communications strategies supporting corporate and brand objectives.
• Lead proactive PR programs, media engagement and reputation management.
• Build and nurture strategic brand partnerships to drive awareness and outcomes.
• Manage sponsorship opportunities and activation programs with stakeholders.
• Plan and deliver a diverse calendar of events including trade, consumer, media and corporate experiences.
• Create engaging content across internal and external channels.
• Support corporate communications initiatives and storytelling opportunities.
• Identify opportunities to strengthen brand reputation with key audiences.
• Manage relationships with media, industry organisations and external partners.
• Monitor and evaluate communications activities to measure impact and identify improvements.

Skills

Media relations

Stakeholder engagement

Event management

Brand partnerships

Content creation

Project management

Storytelling

Verbal communication

Job description

Join Our Team: Communications Manager

Are you a seasoned communications professional looking for a dynamic role where no two days are the same? Do you thrive on building relationships, creating compelling stories, and delivering impactful campaigns? If so, we'd love to hear from you.

At Casella Family Brands, you'll have the opportunity to help shape the reputation and success of some of the most recognised names in the wine and spirits industry, including one of the world's most famous wine brands, [yellow tail], our premium wine portfolio, and the award-winning Morris of Rutherglen fortified wine and whisky.

From nurturing strategic brand partnerships and delivering memorable events, to leading engaging PR campaigns and sharing stories across our internal and external channels, this role offers variety, creativity, and the chance to work with a broad range of stakeholders.

About the Role

Casella Family Brands is seeking a passionate and dynamic Communications Manager to join our team. Reporting to the Head of Communications, you will play a pivotal role in driving corporate communications, brand PR, partnerships, events, and internal communications across our portfolio of iconic brands, including [yellow tail], Peter Lehmann Wines, Morris of Rutherglen Whisky, and more.

Working closely with marketing, digital, winemaking, hospitality, and external partners, you'll help bring our brands to life through meaningful storytelling, strategic communications, and experiences that enhance brand reputation and engagement.

What You'll Be Doing

• Developing and executing communications strategies that support corporate and brand objectives.
• Leading proactive PR programs, media engagement, and reputation management initiatives.
• Building and nurturing strategic brand partnerships that drive awareness, advocacy, and commercial outcomes.
• Managing sponsorship opportunities and partnership activations, ensuring strong stakeholder relationships and exceptional execution.
• Planning and delivering a diverse calendar of events, including trade, consumer, media, influencer, and corporate experiences.
• Creating engaging content across internal and external communications channels.
• Supporting corporate communications initiatives.
• Identifying storytelling opportunities that strengthen brand reputation and connect with key audiences.
• Managing relationships with media, industry organisations, and external stakeholders.
• Monitoring and evaluating communications activities to measure impact and identify opportunities for improvement.

About You

You are a confident communicator and relationship builder who can balance strategic thinking with hands‑on execution. You enjoy working in a fast‑paced environment, are highly organised, and have a passion for storytelling, events, and building meaningful partnerships.

You'll bring:

• Strong media relations and stakeholder engagement skills.
• Experience managing events, partnerships, sponsorships, or brand activations.
• Exceptional written and verbal communication skills.
• Strong project management and organisational abilities.
• A proactive, collaborative approach and the ability to manage multiple priorities.
• Experience in wine, spirits, FMCG, hospitality, or tourism industries will be highly regarded.

Why Join Us?

This is a unique opportunity to work with some of Australia's most recognised and respected wine and spirits brands, helping tell their stories and create experiences that resonate with consumers, trade partners, media, and employees alike.

If you're passionate about communications, partnerships, events, and bringing iconic brands to life, we'd love to hear from you.

Experience Required

At least 5 years of experience in media relations or communications, with a proven track record in developing and executing strategic communication plans.

Location

Modern office space near St Leonards station.