Content Marketing & SEO VA - WordPress, Webflow, Newsletters

Hubstaff; Sydney; Remoto; AUD 41.000 - 76.000; Tempo pieno

Descrizione del lavoro

Hubstaff is seeking an experienced Content Marketing and SEO VA to bolster our digital presence across website content, SEO, newsletters and platform management. The role goes beyond basic admin, requiring high-quality content writing, technical SEO improvements, and active publishing across WordPress and Webflow.

You will optimize content for search, conduct keyword research, manage newsletters, and support migrations from WordPress to Webflow.

Competenze

• Proven experience as Content Marketing VA, SEO VA, Digital Marketing VA or similar role.
• Excellent English writing and editing skills.
• Hands-on experience with WordPress and Webflow.
• Proven experience with technical SEO and on-page SEO.
• Understanding GEO and how to optimise content for AI search visibility.
• Experience publishing newsletters using platforms such as Mailchimp, ConvertKit, Klaviyo, HubSpot, Beehiiv or similar.
• Strong attention to detail and ability to work independently.
• Comfortable using AI tools such as ChatGPT or Claude to support research, drafting and optimisation.
• Familiarity with Google Search Console and Google Analytics (GA4).
• Experience with Ahrefs, SEMrush or SurferSEO for content optimization.

Mansioni

• Write, edit and optimise website pages, blog posts, case studies, landing pages and newsletter content.
• Repurpose existing content into SEO-friendly articles, email newsletters and social media snippets.
• Ensure content is clear, engaging, well-structured and aligned with brand voice.
• Optimise content for search intent, readability, internal linking and conversion.
• Conduct keyword research and content gap analysis.
• Optimise website content for traditional SEO and GEO Generative Engine Optimisation.
• Improve title tags, meta descriptions, headings, image alt text and internal linking.
• Support technical SEO tasks including redirects, broken links, indexing issues, site structure and page speed checks.
• Use SEO tools to monitor rankings, traffic, site health and content performance.
• Recommend content and technical improvements based on data.
• Manage and update existing website content in WordPress.
• Support the migration of website pages, content and assets from WordPress to Webflow.
• Format and publish pages in Webflow using best-practice structure.
• Check migrated pages for layout, SEO, links, metadata, responsiveness and user experience.
• Maintain consistency across website pages, templates and content blocks.
• Draft, format and publish regular newsletters.
• Segment audiences where required and support email campaign setup.
• Track newsletter performance including open rates, click-through rates and engagement.
• Provide regular updates on completed tasks, SEO improvements and content performance.
• Use AI tools to improve research, writing, editing and workflow efficiency.

Conoscenze

Content Marketing

SEO

Technical SEO

WordPress

Webflow

Newsletter publishing

Keyword research

Writing & editing

AI-assisted writing

Content repurposing

Strumenti

Google Search Console

Google Analytics GA4

Ahrefs

SEMrush

SurferSEO

Mailchimp

ConvertKit

Klaviyo

HubSpot

Beehiiv

Descrizione del lavoro

Hubstaff is seeking an experienced Content Marketing and SEO VA to bolster our digital presence across website content, SEO, newsletters and platform management. The role goes beyond basic admin, requiring high-quality content writing, technical SEO improvements, and active publishing across WordPress and Webflow.

You will optimize content for search, conduct keyword research, manage newsletters, and support migrations from WordPress to Webflow.