Content Marketing Manager

Randstad; Sydney; On-site; AUD 105,000 - 115,000; Full time

Benefits offered by this job

Hybrid work flexibility

Office in Norwest Head Office

Competitive salary + super

Job summary

Randstad invites a proactive Content Manager to own brand storytelling across digital, print, social, and CRM touchpoints from our Norwest head office. You will plan, produce, and optimise content to elevate customer experience, support lead generation, and drive brand awareness with a hands‑on approach to visual and written narrative.

The role requires coordinating photography, videography, and agency partners, plus a strong background in content strategy within regulated or

Qualifications

• Experience planning, producing, and optimizing multi‑channel content across digital, print, social, and CRM touchpoints.
• Ability to manage a content calendar aligned with business priorities and customer journeys.
• Hands‑on experience with nurturing journeys and email marketing via CRM tools.

Responsibilities

• Plan, create, and manage an integrated content calendar aligned with key business priorities and customer journeys.
• Design visual marketing assets across digital and print and coordinate photography, videography, and external production partners.
• Manage, schedule, and optimize content across social media, website, and CRM/marketing automation platforms.
• Monitor analytics (engagement, traffic, leads, conversion) and apply data‑driven insights to refine content strategies.
• Maintain and organise the digital asset library to ensure brand consistency.

Skills

Content strategy

Content production

Social media

CRM automation

Email marketing

Graphic design

Storytelling

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Adobe InDesign

Salesforce Pardot

CRM platforms

Job description

A highly respected Australian builder with a strong track record across NSW. Renowned for design excellence, high-quality craftsmanship, and exceptional customer service.

Your New Position

Are you a creative content strategist and hands‑on maker looking to take complete ownership of brand storytelling?
We are seeking a proactive and driven Content Manager to plan, produce, and optimise multi‑channel content across digital, print, social, and CRM touchpoints. Joining a collaborative marketing team at our modern Norwest head office, you will drive brand awareness, support lead generation, and elevate the customer experience through compelling visual and written narrative.

• Work Arrangement: Full‑Time, 5 days in office (Flexible early/late start & finish times + ad hoc WFH days)

Key Responsibilities

• Content Strategy & Publishing: Plan, create, and manage an integrated content calendar aligned with key business priorities and customer journeys. Write engaging copy across social media, email, website, brochures, display homes, advertising, and corporate award submissions.
• Creative Production & Asset Management: Design visual marketing assets across digital and print. Direct and coordinate photography, videography, and external agency/production suppliers from brief through to final delivery.
• Social & Owned Channel Operations: Manage, schedule, and optimise content across social media channels, website, and CRM/marketing automation platforms.
• Performance & Optimisation: Monitor channel analytics (engagement, traffic, leads, conversion) and leverage data‑driven insights to refine future content strategies.
• Asset Governance: Maintain and organise the digital asset library to ensure brand consistency across all touchpoints.

What We Are Looking For

• Industry Experience: Construction, Property, Building or heavily regulated industry
• End-to-End Content Experience: Proven experience generating, publishing, and optimising campaign content across paid, owned, and earned channels.
• CRM & Email Automation: Hands-on experience executing nurture journeys and email marketing via Salesforce, Pardot, or a comparable CRM platform.
• Design Skills: Basic graphic design capability with practical proficiency in Adobe InDesign.
• Visual Storytelling: Ability to script, shoot, edit, or direct multimedia content (photo and video).
• Qualifications: A degree in Marketing, Communications, or Business is desirable.

What's on Offer

• Competitive base salary of $105k - $115k + Super
• Dynamic, highly supportive team environment in modern office facilities in Norwest
• Workplace Flexibility: Enjoy options for early or late start/finish times and ad hoc work‑from‑home flexibility to support your work‑life balance

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.