Brand Story Architect (Content Marketing Lead)

Randstad Australia; Sydney; On-site; AUD 105,000 - 115,000; Full time

Benefits offered by this job

WFH flexibility

Job summary

Randstad Australia in Norwest, Sydney, is seeking a Content Manager to own brand storytelling across digital, print, social, and CRM touchpoints. You will plan, produce, and optimise content that drives brand awareness and supports lead generation in a collaborative marketing team.

You will manage an integrated content calendar, oversee creative production, and coordinate photography, videography, and agency partners from brief to delivery, ensuring a consistent customer experience.

Qualifications

• Construction/regulated industry experience.
• End-to-end content across paid, owned, and earned channels.
• CRM/Email automation experience.
• Basic graphic design with InDesign.
• Visual storytelling: script, shoot, edit, or direct multimedia content.
• Marketing or Business/Communications degree desirable.

Responsibilities

• Plan, create, and manage an integrated content calendar aligned with business priorities and customer journeys.
• Design marketing assets and coordinate photography, videography, and agency partners from brief to delivery.
• Manage, schedule, and optimise content across social channels, website, and CRM/marketing automation platforms.
• Monitor channel analytics and use insights to refine future content strategies.
• Maintain and organise the digital asset library for brand consistency.

Skills

Content strategy

Copywriting

CRM & automation

Graphic design

Multimedia production

Education

Marketing degree

Communications degree

Tools

Adobe InDesign

Job description

Randstad Australia in Norwest, Sydney, is seeking a Content Manager to own brand storytelling across digital, print, social, and CRM touchpoints. You will plan, produce, and optimise content that drives brand awareness and supports lead generation in a collaborative marketing team.

You will manage an integrated content calendar, oversee creative production, and coordinate photography, videography, and agency partners from brief to delivery, ensuring a consistent customer experience.