Content Manager

Versatile Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Versatile Group in Sydney is seeking an experienced Content Manager to join our Marketing, Corporate Affairs and Bid Management team. You’ll create, elevate and guide content across all channels, partnering with the broader Marketing team to lead the content strategy from concept to optimisation.

You’ll shape the brand voice, manage an always-on editorial calendar, oversee content quality, and collaborate across teams to produce internal and external comms, articles, video, web and social

Qualifications

• Experience leading a content function and strong copywriting capability.
• Expertise in content production best practices across multiple formats.

Responsibilities

• Shape and lead Versatile’s brand voice across platforms.
• Lead content strategy, editorial calendar, and pipeline of content.
• Own content quality, publishing, reporting and optimisation across channels.
• Collaborate to produce content across brands and channels.
• Contribute to content for capability statements and bid submissions.
• Track industry trends, competitors and best practice.

Skills

Content strategy

Copywriting

Editorial oversight

Stakeholder collaboration

Data-driven optimization

Tools

Hootsuite

Google Analytics

CRM platforms

Job description

Versatile Group is one of Australia’s fastest-growing integrated property and construction groups, with a presence that spans residential, retail, mixed-use, defence, education and infrastructure.

We're now seeking an experienced, driven Content Manager to join our Marketing, Corporate Affairs and Bid Management team. In this role you’ll create, elevate and guide our content across all channels. Partnering with the broader Marketing team you’ll lead Versatile Group’s content strategy from concept and ideation through to optimisation across all channels.

What You’ll Be Doing:

This is an exciting opportunity to play a key role in telling the Versatile Group story, partnering with our Marketing and Communications team and broader specialist business teams to bring it to life.

• Shape and lead Versatile’s brand voice, delivering compelling content that resonates internally and externally across platforms
• Lead content strategy, planning and an always on editorial calendar, partnering with the broader team to ensure a strong pipeline of high‑impact content
• Own content quality, publishing, reporting and optimisation across channels, leveraging tools such as Hootsuite, Google Analytics and CRM platforms
• Collaborate across the team to drive and support production, execution and optimisation of content across our brands and channels
• Contribute to content for business capability statements and bid submission library
• Track and share insights on industry trends, competitors and best practice

Why This Role Matters:

This is an opportunity to play a key role in building the positioning and presence of the Versatile Group with the potential to grow your career in a dynamic environment.

What We’re Looking For:

• Ability to thrive in a dynamic, fast paced, ever changing environment
• An expert content strategist and storyteller with experience leading a content function and strong copywriting capability
• Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., internal comms, articles, video, web, social)
• Strength across strategic thinking, hands‑on execution and data driven optimisation
• Exceptional collaboration and communication skills, with the ability to influence and partner effectively with internal and external stakeholders
• Experience in property development and / or construction industry is preferred.

What’s in It for You:

• The chance to shape the success of a fast-scaling business
• A high-performing, values-led culture with a focus on innovation and impact
• A fun and engaging environment to accelerate your career
• Meaningful development journeys to set you up for success
• Exposure to senior stakeholders and high-value strategic projects
• Career growth opportunities across the business

Ready to build something meaningful with us?