Content Manager

Levande; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing support

Award-winning team

Room to experiment

Job summary

Levande is seeking a Content Manager to lead our content strategy across digital, campaign and brand channels. You’ll shape storytelling, combine editorial excellence with digital know-how and play a leading role in how AI is used to create content and improve discovery.

You’ll drive content planning, creation and optimisation, ensure brand consistency and contribute to AI-driven search and content discovery initiatives while collaborating with the Marketing team across Sydney offices.

Qualifications

• Significant experience in content strategy, editorial, digital content, publishing or content marketing.
• Experience with AI in content creation or optimization is a plus.

Responsibilities

• Plan, create and optimise content across web, social and campaigns.
• Repurpose content for AI-powered discovery and traditional search.
• Lead practical AI adoption: tools, prompts, and workflows.
• Manage website content: publishing, governance, CMS.
• Use audience insights to boost engagement and conversions.
• Coordinate creative partners and ensure brand consistency.

Skills

Content strategy

Editorial excellence

Digital content

SEO awareness

AI in content

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Job description

Bring real stories to life and shape how people discover retirement living. As AI changes how content is created and found, you’ll help lead Levande’s response.

As our Content Manager, you’ll join Levande’s award-winning Marketing team and lead our content strategy across digital, campaign and brand channels. You’ll combine great storytelling with digital expertise, while playing a leading role in how we use AI to create content, work smarter and strengthen how Levande is discovered.

You’ll have the opportunity to:

• Lead Levande’s content strategy and bring compelling stories from our communities to life across digital channels.
• Shape how we use AI across content creation, optimisation and production.
• Help lead our response to changing search behaviours, including AI-powered search and content discovery.
• Bring new ideas, test what’s possible and help build AI capability across Marketing.

Why You Will Be Excited About This Role

Bring real stories to life and shape how people discover retirement living. As AI changes how content is created and found, you’ll help lead Levande’s response.

As our Content Manager, you’ll join Levande’s award-winning Marketing team and lead our content strategy across digital, campaign and brand channels. You’ll combine great storytelling with digital expertise, while playing a leading role in how we use AI to create content, work smarter and strengthen how Levande is discovered.

You’ll have the opportunity to:

• Lead Levande’s content strategy and bring compelling stories from our communities to life across digital channels.
• Shape how we use AI across content creation, optimisation and production.
• Help lead our response to changing search behaviours, including AI-powered search and content discovery.
• Bring new ideas, test what’s possible and help build AI capability across Marketing.

Why You Will Like Working Here

At Levande, our people create communities where older Australians can live well every day. In Marketing, you’ll help bring those communities and the people within them to life through content that connects, informs and inspires.

You’ll also enjoy:

• Hybrid working: Balance time in our Sydney office with the flexibility to work remotely.
• 24/7 wellbeing support: Access Sonder, your Everyday Wellbeing Companion, for confidential health, safety and wellbeing support for you and your family.
• An award-winning Marketing team: Join an experienced, collaborative team where great ideas are encouraged.
• Room to experiment: Explore new approaches to content, AI and search and help shape what comes next.

What You Will Be Working On

You’ll lead the planning, creation and optimisation of content across Levande, bringing together storytelling, digital expertise, AI and performance insight.

Your key areas of focus will include:

• Planning, creating and repurposing content across web, social, EDM, campaigns, video and marketing collateral, aligned to customer needs and commercial priorities.
• Creating useful FAQs, guides and stories for traditional search and emerging AI-powered discovery, strengthening Levande’s organic and AI visibility.
• Leading practical AI adoption across content creation, including tools, prompts, workflows and brand and quality guardrails, and helping Marketing colleagues use them effectively.
• Managing and evolving website content, including publishing, governance and CMS.
• Using audience, search and performance insights to improve engagement, enquiries and conversion, in partnership with Brand, Digital and agency teams.
• Coordinating creative and production partners, including graphic design resources, briefs, timelines and approvals, with attention to brand consistency, accessibility and publishing standards.

What Type of Person Will Be Successful

You’ll be an experienced content professional who combines strong storytelling instincts with digital capability and genuine curiosity about how AI is changing the content landscape.

You don’t need to have all the answers about where AI and search are heading; nobody does. But you’ll be someone who is already exploring what’s possible and keen to keep learning.

You’ll bring:

• Significant experience across content strategy, editorial, digital content, publishing, media or content marketing.
• Strong storytelling, writing and editing capability, including finding stories, interviewing people and developing compelling angles.
• Hands-on experience using generative AI in content creation, optimisation or production, with the curiosity to keep experimenting.
• An understanding of SEO and how AI is changing search and content discovery.
• Confidence with website content and CMS platforms, strong brand judgement and the autonomy to take ideas through to delivery.

We’re open-minded about where you’ve built your career. You could come from a brand, publisher, media organisation, digital business, creative/content agency or production environment. You may be a Content Lead, Digital Editor or Senior Content Producer. Retirement living experience is not required. What matters most is the capability and thinking you bring.