Content Manager

mecca; Richmond Shire; On-site; AUD 120,000 - 180,000; Full time

Job summary

MECCA is seeking an experienced Content Manager to shape multimedia storytelling across editorial and marketing channels. You will lead a high-performing content team, maintain MECCA's tone of voice, and drive campaigns across in-store, digital, print, video, events and experiential formats.

The role requires 7+ years in content production and leadership, with a strong portfolio across beauty, lifestyle or fashion brands.

Qualifications

• 7+ years' experience in content production and editorial leadership across multiple channels and formats.
• Experience in beauty, retail, fashion or lifestyle will be highly regarded.
• Strong writing and editing skills with a deep understanding of tone of voice, grammar and style conventions.
• Experience developing multi-brand, multi-platform content strategies and working across digital publishing, CMS, SEO and generative engine optimisation considerations.
• Experience across video, stills, podcasts or print production and strong organisational skills.

Responsibilities

• Lead planning, creation and execution of multi-channel storytelling while guiding a collaborative content team.
• Contribute to or lead campaign ideation, storytelling and creative strategy for MECCA marketing across owned and paid channels.
• Lead and mentor the content team, champion MECCA's tone of voice and use performance insights to strengthen reach and impact.
• Oversee end-to-end content production across formats, from briefing to publishing, including video and stills.

Skills

Editorial leadership

Content strategy

Multi-channel storytelling

Video production

SEO

Team leadership

Brand storytelling

Tools

CMS

Video editing software

Analytics tools

Job description

We are looking for an experienced Content Manager to help shape MECCA's multimedia storytelling across editorial and marketing channels. Working closely with the Content Director, you will bring the MECCA brand, including our portfolio of 200+ brands to life through compelling stories across in-store, digital, print, video, events and experiential formats.

This is an opportunity for a confident copywriter, storyteller and creative leader who can balance creative ambition with commercial outcomes, ensuring every customer touchpoint is strategically grounded, beautifully crafted and unmistakably MECCA.

This is a fixed term contract position until January 2028.

The Role You Could Play

• As Content Manager, you will help lead the planning, creation and execution of multi-channel storytelling while guiding a collaborative, high performing content team.
• Contribute to or lead campaign ideation, storytelling and creative strategy for MECCA marketing, brand and paid campaigns, ensuring a cohesive rollout across owned and paid channels.
• Lead and mentor the content team, champion MECCA's tone of voice and use performance insights to continually strengthen reach, engagement and impact.
• Help lead MECCA's editorial and content strategy across owned platforms, including The Memo, digital channels and the in-store experience.
• Develop the monthly editorial calendar and story pipeline, aligning content with brand, campaign, trade, social and broader marketing priorities.
• Oversee end-to-end content production across formats, from briefing, commissioning, writing and editing through to approvals and publishing, including high-quality video and stills.

What You Will Bring

You are an experienced editorial and content leader who moves confidently between big-picture thinking and the details that make great work shine.

• 7+ years' experience in content production and editorial leadership across multiple channels and formats
• Experience in beauty, retail, fashion or lifestyle will be highly regarded
• A strong portfolio of short-form and long-form work, exceptional writing and editing skills and a deep understanding of tone of voice, grammar and style conventions
• Experience developing multi-brand, multi-platform content strategies and working across digital publishing, content management systems, search engine optimisation and generative engine optimisation considerations
• Experience across video, stills, podcasts or print production, together with strong organisational skills and a proactive approach to workflows and process improvement
• Proven team leadership, mentoring and stakeholder management capability, with the confidence to give and receive constructive feedback and a genuine passion for beauty, culture and brand storytelling

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptive, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.