Content Manager

Mecca Brands; City of Melbourne; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Professional development programs and?

Health and well-being initiatives

Reward and recognition programs

Access to quarterly product allowance

Generous discount to spoil yourselves

Job summary

MECCA Brands is seeking an experienced Content Manager to shape multimedia storytelling across editorial and marketing channels. You will lead a collaborative content team and guide strategy for MECCA's brand portfolio, ensuring compelling stories across in-store, digital, print, video and events.

You will develop the monthly editorial calendar, oversee end-to-end production, ensure tone and style consistency, and balance creative ambition with commercial outcomes.

Qualifications

• 7+ years in content production and editorial leadership.
• Experience across multiple channels and formats.
• Experience in beauty, retail or lifestyle.
• Strong portfolio of short- and long-form work and tone-of-voice expertise.
• Experience with CMS, SEO and gen­erative SEO considerations.
• Proven stakeholder management and mentoring ability.

Responsibilities

• Lead planning, creation and execution of multi-channel storytelling.
• Guide a high-performing content team and mentor staff.
• Develop monthly editorial calendar and story pipeline.
• Oversee end-to-end content production from briefing to publishing, including video and imagery.
• Align content with brand priorities and performance insights.

Skills

Content leadership

Editorial experience

Multi-channel storytelling

Beauty & retail

Strong writing

Team leadership

Job description

We are looking for an experienced Content Manager to help shape MECCA's multimedia storytelling across editorial and marketing channels. Working closely with the Content Director, you will bring the MECCA brand, including our portfolio of 200+ brands to life through compelling stories across in-store, digital, print, video, events and experiential formats. This is an opportunity for a confident copywriter, storyteller and creative leader who can balance creative ambition with commercial outcomes, ensuring every customer touchpoint is strategically grounded, beautifully crafted and unmistakably MECCA. This is a fixed term contract position until January 2028.

The Role You Could Play

As Content Manager, you will help lead the planning, creation and execution of multi-channel storytelling while guiding a collaborative, high performing content team. Contribute to or lead campaign ideation, storytelling and creative strategy for MECCA marketing, brand and paid campaigns, ensuring a cohesive rollout across owned and paid channels. Lead and mentor the content team, champion MECCA's tone of voice and use performance insights to continually strengthen reach, engagement and impact. Help lead MECCA's editorial and content strategy across owned platforms, including The Memo, digital channels and the in-store experience. Develop the monthly editorial calendar and story pipeline, aligning content with brand, campaign, trade, social and broader marketing priorities. Oversee end-to-end content production across formats, from briefing, commissioning, writing and editing through to approvals and publishing, including high-quality video and stills.

What You Will Bring

You are an experienced editorial and content leader who moves confidently between big-picture thinking and the details that make great work shine.

7+ years’ experience in content production and editorial leadership across multiple channels and formats.

Experience in beauty, retail, fashion or lifestyle will be highly regarded.

A strong portfolio of short-form and long-form work, exceptional writing and editing skills and a deep understanding of tone of voice, grammar and style conventions.

Experience developing multi-brand, multi-platform content strategies and working across digital publishing, content management systems, search engine optimisation and generative engine optimisation considerations.

Experience across video, stills, podcasts or print production, together with strong organisational skills and a proactive approach to workflows and process improvement.

Proven team leadership, mentoring and stakeholder management capability, with the confidence to give and receive constructive feedback and a genuine passion for beauty, culture and brand storytelling.

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit www.mecca.com.au/careers. Follow @LIFEATMECCA Visit our LinkedIn page Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line-up of beauty and skin-care brands, coupled with exceptional service. Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.