Content Director: Multi-Channel Storytelling (Beauty)

mecca

Richmond Shire

On-site

AUD 120,000 - 180,000

Full time

6 days ago
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Job summary

MECCA is seeking an experienced Content Manager to shape multimedia storytelling across editorial and marketing channels. You will lead a high-performing content team, maintain MECCA's tone of voice, and drive campaigns across in-store, digital, print, video, events and experiential formats.

The role requires 7+ years in content production and leadership, with a strong portfolio across beauty, lifestyle or fashion brands.

Qualifications

  • 7+ years' experience in content production and editorial leadership across multiple channels and formats.
  • Experience in beauty, retail, fashion or lifestyle will be highly regarded.
  • Strong writing and editing skills with a deep understanding of tone of voice, grammar and style conventions.
  • Experience developing multi-brand, multi-platform content strategies and working across digital publishing, CMS, SEO and generative engine optimisation considerations.
  • Experience across video, stills, podcasts or print production and strong organisational skills.

Responsibilities

  • Lead planning, creation and execution of multi-channel storytelling while guiding a collaborative content team.
  • Contribute to or lead campaign ideation, storytelling and creative strategy for MECCA marketing across owned and paid channels.
  • Lead and mentor the content team, champion MECCA's tone of voice and use performance insights to strengthen reach and impact.
  • Oversee end-to-end content production across formats, from briefing to publishing, including video and stills.

Skills

Editorial leadership
Content strategy
Multi-channel storytelling
Video production
SEO
Team leadership
Brand storytelling

Tools

CMS
Video editing software
Analytics tools

Job description

MECCA is seeking an experienced Content Manager to shape multimedia storytelling across editorial and marketing channels. You will lead a high-performing content team, maintain MECCA's tone of voice, and drive campaigns across in-store, digital, print, video, events and experiential formats.

The role requires 7+ years in content production and leadership, with a strong portfolio across beauty, lifestyle or fashion brands.

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