Content Lead: Food Brand Storytelling & Campaigns

u&u Recruitment Partners; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

u&u Recruitment Partners partners with an established premium food brand to recruit a Content Lead for their Brisbane marketing team. You will own content across digital, social, web and print, shaping how the brand connects with audiences through storytelling, visuals and campaigns.

You will plan, create and publish content, coordinate shoots, manage website content and analyse performance, while collaborating with internal teams and external partners to deliver high-quality work.

Qualifications

• 3+ years in content creation or marketing in the food industry.
• Strong copywriting and storytelling across digital, social and print.
• Experience directing food photography and videography.
• Experience with organic and paid social campaigns via Meta.
• Familiarity with SEO and website CMS.

Responsibilities

• Develop and execute content plans across social, digital, web and print.
• Create written and visual content to boost brand awareness.
• Lead photography and videography from concept to delivery.
• Manage website content and publish across platforms.
• Plan and optimize paid social campaigns, including Meta ads.
• Collaborate with stakeholders and agencies to deliver content.
• Maintain consistent brand voice and visuals across channels.
• Monitor content performance and use insights to improve engagement.
• Support broader marketing campaigns, events and initiatives.

Skills

Copywriting

Storytelling

Food photography coordination

Videography coordination

Social media management

Meta Ads Manager

SEO basics

Content management systems

Project management

Agency collaboration

Job description

u&u Recruitment Partners partners with an established premium food brand to recruit a Content Lead for their Brisbane marketing team. You will own content across digital, social, web and print, shaping how the brand connects with audiences through storytelling, visuals and campaigns.

You will plan, create and publish content, coordinate shoots, manage website content and analyse performance, while collaborating with internal teams and external partners to deliver high-quality work.