Content Creator & Social Media Lead - Men's Footwear

Bared Pty; Melbourne; On-site; AUD 65,000 - 95,000; Full time

Benefits offered by this job

Inclusive work environment

B Corp-certified company

Competitive remuneration and employee/

discounts

Job summary

Bared Footwear is seeking a Content Creator & Social Media Coordinator (Men's Footwear) to own the day-to-day social presence across Instagram, TikTok, and YouTube in Melbourne. You’ll shoot, edit, write, schedule and publish content that brings the Bared Men’s story to life.

You’ll collaborate with the Creative team, stay ahead of platform trends, and use AI tools to streamline workflows while helping grow our audience and engagement in a rapidly evolving menswear space.

Qualifications

• Hands-on content creator who shoots, edits and publishes content.
• Strong writing with a distinct brand voice.
• Interest in menswear fashion and culture.

Responsibilities

• Develop and execute social strategy across Instagram, TikTok, YouTube.
• Plan, shoot, edit, and publish platform-native content.
• Write on-brand copy for social, eDMs, and campaigns.
• Coordinate creator briefs and on-set requirements.
• Track follower growth, reach and engagement and extract learnings.
• Capture content at events and PR moments.

Skills

Content creation

Social media management

Video editing

In front of camera

Tools

CapCut

Job description

Bared Footwear is seeking a Content Creator & Social Media Coordinator (Men's Footwear) to own the day-to-day social presence across Instagram, TikTok, and YouTube in Melbourne. You’ll shoot, edit, write, schedule and publish content that brings the Bared Men’s story to life.

You’ll collaborate with the Creative team, stay ahead of platform trends, and use AI tools to streamline workflows while helping grow our audience and engagement in a rapidly evolving menswear space.