Growth-Focused Product & Marketing Coordinator

Serveredge; Melbourne; Hybrid; AUD 63,000 - 77,000; Full time

Job summary

Munro Footwear Group (MFG) is seeking a creative Social Media & Marketing Coordinator to drive Styletread’s social presence and support marketing campaigns across digital channels.

You will plan content, coordinate shoots, work with influencers and monitor campaign performance to grow the Styletread brand and online community.

Based in Melbourne with remote options and on-site days as needed, the role offers a competitive package including a 70,000 AUD salary.

Qualifications

• Experience managing social media across Instagram, Facebook, TikTok and Pinterest.
• Experience in fashion/footwear or retail is preferred.
• Ability to plan and execute integrated campaigns.
• Proficient with content management and scheduling tools.

Responsibilities

• Manage Styletread's day-to-day social media activity.
• Plan, create and publish engaging content that reflects the brand identity.
• Coordinate photoshoots and influencer collaborations.
• Monitor campaign performance and provide actionable insights.
• Support marketing campaigns across digital channels.

Skills

Social media strategy

Influencer outreach

Content creation

Brand alignment

Project management

Job description

At Munro Footwear Group (MFG), we're looking for a creative, digitally savvy and organised Social Media & Marketing Coordinator to join our Marketing team, with a dedicated focus on Styletread, one of Australia's leading online destinations for fashion footwear.

As one of our Social Media & Marketing Coordinators, you'll play a key role in managing Styletread's social media presence, creating engaging content and supporting the delivery of marketing campaigns across digital channels.

From planning social content and coordinating photoshoots to working with influencers and monitoring campaign performance, you'll help strengthen Styletread's brand presence, grow its online community and drive customer engagement.

Working closely with our Marketing, Creative, eCommerce and Brand teams, you'll ensure content is engaging, commercially relevant and aligned with Styletread's brand identity and marketing objectives.

Key responsibilities

• Manage Styletread's day-to-day social media activity across platforms including Instagram, Facebook, TikTok, Pinterest and other relevant channels.
• Plan, create, schedule and publish engaging social content that reflects Styletread's brand identity and supports marketing campaigns.
• Monitor and manage social media communities, responding to customer interactions and building positive brand engagement.
• Coordinate content production, including photoshoots, video shoots, influencer collaborations and user-generated content.
• Build and maintain relationships with influencers and content creators, coordinating product seeding and campaign activities.
• Stay across emerging social media trends, platform updates and fashion trends to identify new opportunities for engaging content.
• Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach and growth.

About you

• Previous experience in a social media, marketing or content coordination role.
• Experience within fashion, footwear, eCommerce or a retail environment.
• Understanding of integrated marketing campaigns and how social media supports broader marketing objectives.
• Experience using social media scheduling, reporting and content management tools.
• Strong creative thinking and an eye for engaging, visually appealing content.
• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences.
• Strong attention to detail and the ability to maintain a consistent brand voice and visual identity.
• Excellent organisational and prioritisation skills, with the ability to manage multiple projects and deadlines.
• A proactive, hands‑on approach and the confidence to work both independently and collaboratively.
• A current's driver's licence.

Please note: As part of the recruitment process, shortlisted candidates will be required to present a professional portfolio showcasing examples of their previous social media, content creation and marketing work.

About us

With more than 250+ stores and 2200+ employees nationally, we are Australia's leading retailer and wholesaler of fashion and comfort footwear, owning and operating some of Australia's most iconic brands, including Bobux, The Trybe, Midas, mollini, Mathers, Williams, diana ferrari, and Australia's largest online footwear retailer, Styletread!

We are a creative marketer who loves social media, fashion and digital storytelling. You combine a strong eye for content with excellent organisation skills and enjoy working in a fast‑paced, collaborative environment.

Full-time · Melbourne-based (remote, with on‑site days in North Melbourne when required) · $70,000 AUD