Content & Brand Lead — National Teams & Campaigns

Basketball Australia; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model (3 days onsite)

Free gym access

Tickets to BA events

Job summary

Basketball Australia is seeking a Content & Brand Manager to lead the development and delivery of an organisation-wide content approach spanning BA, national teams, participation programs, pathways and events. You will steward BA’s brand portfolio to ensure consistency across campaigns, channels and collateral.

The role sits at the State Basketball Centre in Wantirna South, Victoria, offers a permanent full-time, hybrid model (3 days onsite), and opportunities to shape national programs and

Qualifications

• 7+ years in content, social media, brand, or marketing roles.
• Experience delivering cross-channel content strategies across multiple audiences.
• Strong understanding of platform formats, audience behaviours and best practice.

Responsibilities

• Lead development and delivery of BA's content strategy and annual plan.
• Oversee brand identity and tone across BA and national team brands.
• Direct content for campaigns, events and partner integrations.
• Lead cross-channel planning for national teams, tournaments and campaigns.
• Mentor junior team members and drive performance insights.

Skills

Content strategy

Social media management

Brand leadership

Creative direction

Campaign planning

Team leadership

Education

Bachelor's in Marketing or Communications

Tools

Google Analytics

Adobe Creative Suite

Job description

Basketball Australia is seeking a Content & Brand Manager to lead the development and delivery of an organisation-wide content approach spanning BA, national teams, participation programs, pathways and events. You will steward BA’s brand portfolio to ensure consistency across campaigns, channels and collateral.

The role sits at the State Basketball Centre in Wantirna South, Victoria, offers a permanent full-time, hybrid model (3 days onsite), and opportunities to shape national programs and