Brand, Creative & Content Lead – NSW Blues

NSW Rugby League; Sydney; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Zusammenfassung

NSW Rugby League is seeking a Brand, Creative & Content Manager in Sydney Olympic Park to lead the brand, creative and content direction for the NSW Blues and the wider NSWRL, ensuring a premium identity across all audience touchpoints.

Reporting to the Head of Commercial & Communications, you will drive brand strategy, deliver standout campaigns, manage video content and collaborate with partners, clubs and broadcasters to tell compelling stories.

Qualifikationen

• Undergraduate degree in Communications, Media or equivalent.
• Experience in creative direction, brand development and content production.
• Proven track record delivering brand strategies across digital and social channels.
• Advanced video production skills for short-form, social-first and long-form content.
• Experience leading content producers, videographers, designers, agencies and freelancers.
• Strong understanding of social media, digital trends and performance insights.

Aufgaben

• Lead and evolve the NSW Blues brand strategy across platforms, campaigns, events, merchandise and partnerships.
• Develop an always-on content and storytelling strategy beyond the State of Origin window.
• Lead major creative moments and premium content, including team announcements, jersey launches and Origin campaigns.
• Oversee forward content planning, resource allocation and creative priorities.
• Build relationships with players, clubs, broadcasters and key stakeholders.
• Work with the Digital Manager on content strategies informed by audience and channel insight.
• Work with the Commercial team to create authentic partner content.

Kenntnisse

Brand development

Creative direction

Content production

Video production

Social media strategy

Stakeholder management

Ausbildung

Undergraduate degree in Communications/Media

Jobbeschreibung

NSW Rugby League is seeking a Brand, Creative & Content Manager in Sydney Olympic Park to lead the brand, creative and content direction for the NSW Blues and the wider NSWRL, ensuring a premium identity across all audience touchpoints.

Reporting to the Head of Commercial & Communications, you will drive brand strategy, deliver standout campaigns, manage video content and collaborate with partners, clubs and broadcasters to tell compelling stories.