Content & Brand Manager

Basketball Australia; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model (3 days onsite)

Free gym access

Tickets to BA events

Job summary

Basketball Australia is seeking a Content & Brand Manager to lead the development and delivery of an organisation-wide content approach spanning BA, national teams, participation programs, pathways and events. You will steward BA’s brand portfolio to ensure consistency across campaigns, channels and collateral.

The role sits at the State Basketball Centre in Wantirna South, Victoria, offers a permanent full-time, hybrid model (3 days onsite), and opportunities to shape national programs and

Qualifications

• 7+ years in content, social media, brand, or marketing roles.
• Experience delivering cross-channel content strategies across multiple audiences.
• Strong understanding of platform formats, audience behaviours and best practice.

Responsibilities

• Lead development and delivery of BA's content strategy and annual plan.
• Oversee brand identity and tone across BA and national team brands.
• Direct content for campaigns, events and partner integrations.
• Lead cross-channel planning for national teams, tournaments and campaigns.
• Mentor junior team members and drive performance insights.

Skills

Content strategy

Social media management

Brand leadership

Creative direction

Campaign planning

Team leadership

Education

Bachelor's in Marketing or Communications

Tools

Google Analytics

Adobe Creative Suite

Job description

Basketball Australia (BA) is the national governing body for one of the country’s fastest-growing and most-loved sports. In partnership with our State and Territory member associations, we lead, develop and promote the game from grassroots participation through to our world-class national teams - the Boomers, Opals, Rollers, Gliders and 3x3 programs.

With the launch of our 2025–2028 Strategic Plan, our ambitious Basketball 2040 Vision, Innovate RAP, and Women & Girls Strategy, BA is entering a period of significant growth and momentum. Our mission is simple and powerful: for basketball to be Everybody’s Game.

Our Values of Belonging, Safety, Leadership, Excellence & Teamwork are at the core of what we do and guide our behaviour, decision-making and culture across the organisation, enabling us to meaningfully contribute to a sport that inspires millions.

The Opportunity:

This is an exciting and rare opportunity for a Content & Brand Manager to join Basketball Australia. This newly created position will play a vital role in leading the development and delivery of an organisation-wide content approach spanning BA, Australian national teams, participation programs, pathways, events and other key initiatives.

The Content & Brand Manager will also be responsible for stewardship of Basketball Australia’s brand portfolio, ensuring BA and our national team brands are represented consistently and effectively across content, campaigns, events and commercial activity and organisational collateral.

We are seeking a passionate creative to help bring together content, brand, digital and communications activity across BA’s owned channels and broader audience touchpoints. Based at the State Basketball Centre in Wantirna South, Victoria, this permanent full-time position.

Key responsibilities include (more information can be found on the position description, available on our website):

• Content Strategy, Planning & Delivery: Lead the development and implementation of Basketball Australia’s content strategy and annual content plan, aligned to the BA Strategic Plan and Australian Basketball 2040 Vision.
• Social media & Audience Engagement: Lead Basketball Australia’s social media strategy across BA, national team and relevant program channels and provide strategic direction on content priorities, platform strategies, publishing cadence and audience engagement.
• Brand Leadership & Creative Direction: Maintain and strengthen consistent application of brand identity, tone of voice and creative standards across the organisation as the day-to-day custodian of BA’s brand and national team brand portfolio.
• National Teams, Events & Campaigns: Lead content and owned-channel planning around Australian national team campaigns, tournament windows and major basketball moments designed to build awareness, engagement and affinity for the Boomers, Opals, Rollers, Gliders, 3x3 and junior national teams.
• Commercial & Partner Integration: Lead the development and delivery of high-quality partner content and creative assets across BA and national team channels, aligned to contractual obligations, campaign objectives and brand standards.
• Campaign & Program Support: Partner with Participation, Game Development, High Performance, Pathways, Events, Integrity and other internal teams to develop content and creative support for key organisational priorities and support awareness campaigns for initiatives such as Safe Sport and other whole-of-sport priorities.
• Team Leadership & Operations: Lead, develop and support the Social Media Coordinator and Senior Brand Designer. Establish clear priorities, objectives and ways of working across the Content & Brand team.
• Performance, Insights & Optimisation: Establish and monitor content and social media KPIs aligned to organisational objectives, using channel performance, audience behaviour and content insights to improve future planning and production.

Experience:

You have at least 7 years’ experience in content, social media, brand, creative or marketing related discipline, ideally within the sport, entertainment and/or media industry. You can develop and deliver content strategies across multiple channels and audiences, with a strong understanding of platform formats, audience behaviours and content best practice.

You thrive in fast-paced environments and don’t mind switching from hands-on to strategic work as you manage multiple priorities at once. You understand the importance of planning and prioritisation and are comfortable in leading multidisciplinary teams to achieve organisational priorities. You are a proactive, problem-solver known for your ability to engage an audience through your strong creative judgement. You have excellent relationship-building skills, with both internal and external stakeholders, and are known as a natural collaborator amongst your peers.

Our offer to you:

Your work will have national visibility and meaningful impact across high-performance sport. You will join a supportive, values-led team working towards an inspiring long-term vision. We offer flexibility and balance, with a hybrid working model (3 days onsite) at modern offices at the State Basketball Centre. We have free gym access and tickets for Basketball Australia events that the whole family can enjoy.

Applications close on Sunday 8th November. Interviews may be conducted prior to the closing date, so encourage you to apply as soon as reasonably practical. Due to the expected volume of applications, only those selected for interview will be contacted.

BA is an equal opportunity employer, committed to fostering a values-led, diverse and inclusive workplace. We celebrate and embrace diversity in our workplace and want our teams to represent and reflect the diversity of all who participate in our basketball community. If you require any adjustment to the recruitment and selection process or need an alternative format to any application material, please contact ***************@australia.basketball.