Consumer Insights Manager - AU

Snack Brands Australia; Sydney; Presencial; AUD 65.000 - 90.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Snacks on hand

Birthday Leave

Discounts on retailers

Onsite parking

Wellbeing Days

Descripción de la vacante

Snack Brands Australia is seeking a Consumer Insights Manager to be the consumer voice for Australia, guiding Brand, Category, Sales and Innovation with research-driven recommendations. This role reports to the ANZ Senior Manager Insights, Planning & Capability and is part-time (2-3 days a week) to support insights agendas and ANZ workstreams.

Based at Norwest, it offers collaboration and influence on strategy.

Formación

• Tertiary qualification in marketing, business, psychology, social sciences, statistics or a related field.
• Experience in consumer insights, brand marketing, category or research agency, ideally within FMCG/snacking.
• Strong understanding of qualitative, quantitative, sensory, shopper, innovation and brand tracking methodologies.
• Experience managing research projects and agency partners from brief through to application.
• Ability to synthesise multiple data sources and translate findings into practical recommendations.
• Curiosity about Australian consumers, culture, category dynamics, trends and the future of snacking.
• Strong stakeholder management and communication skills, with the ability to operate independently in part-time hours.

Responsabilidades

• Support the Australian market insights agenda aligned to ANZ priorities, brand plans, innovation pipelines and calendar needs.
• Partner with Brand, Category, Sales and Innovation teams to frame business questions and recommend fit-for-purpose research approaches.
• Manage strategic research projects from brief through to agency delivery, analysis, stakeholder debrief and action planning.
• Synthesize consumer, shopper, brand, category and trend data into concise recommendations.
• Support brand planning, positioning, innovation, communications evaluation and customer sell-in with clear consumer insights.
• Work with research agency partners across brand tracking, concept and sensory testing, and bespoke projects.
• Build consumer closeness by sharing observations, trends and practical insight tools.
• Maintain clear research documentation and strengthen the consumer knowledge hub.

Conocimientos

Qualitative methods

Quantitative methods

Sensory testing

Brand tracking

Stakeholder management

Educación

Tertiary qualification in marketing or related field

Descripción del empleo

About us:
Snackbrands Australia is part of Intersnack Group, a private German snack food company founded in 1968. Although internationally owned we are still very much a local company Creating Happy Snacking Moments for everyone!

Here at Snackbrands Australia, we proudly make some of Australia’s favourite snacks including Kettle, CC’s, Thins, Cheezels, The Natural Chip Company and Nice & Natural. Across our three sites, we make over 200 million packets of chips a year - that's a lot of enjoyment and fun we bring to snackers every day! We encourage a culture that is exciting, challenging and we strive for innovation in everything we do. Our aim is for our people to share in our success, enjoy our products and reap the benefits of their hard work within a supportive environment where work life balance is encouraged!

About the role:
We’re looking for a Consumer Insights Manager to be the consumer voice for Australia, helping Brand, Category, Sales and Innovation teams turn research, data and consumer understanding into practical recommendations that shape brand, innovation, communications, customer sell-in and commercial decisions. Reporting into the ANZ Senior Manager Insights, Planning & Capability, this part-time role supports the Snack Brands Australia insights & planning agenda while contributing to shared ANZ workstreams, frameworks and best-practice ways of working.

This role is based at Norwest. On a permanent part-time basis (2 - 3 days a week)

What you’ll be responsible for:

• Supporting the Australian market insights agenda, aligned to ANZ priorities, brand plans, innovation pipelines and key commercial calendar needs.
• Partnering with Brand, Category, Sales and Innovation teams to frame business questions, identify knowledge gaps and recommend fit-for-purpose research or analysis approaches.
• Managing strategic research projects from brief through to agency delivery, analysis, stakeholder debrief and action planning.
• Synthesise consumer, shopper, brand, category, performance, demand spaces and trend data into concise “so what?” and “now what?” recommendations.
• Support brand planning, positioning, innovation, communications evaluation and customer sell-in with clear consumer understanding.
• Work with research agency partners across brand tracking, concept and sensory testing, and bespoke strategic projects.
• Build consumer closeness across the Snack Brands business by sharing observations, emerging trends, key learnings and practical insight tools.
• Maintain clear research documentation and strengthen the consumer knowledge hub so insights can be easily accessed and reapplied.

The suitable candidate will bring:

• Tertiary qualification in marketing, business, psychology, social sciences, statistics or a related field.
• Consumer insights, brand marketing, category or research agency experience, ideally within FMCG, snacking or consumer goods.
• Strong understanding of qualitative, quantitative, sensory, shopper, innovation and brand tracking methodologies.
• Experience managing research projects and agency partners from brief through to application.
• Ability to synthesise multiple data sources and translate findings into practical recommendations.
• Curiosity about Australian consumers, culture, category dynamics, trends and the future of snacking.
• Strong stakeholder management, communication and influencing skills, with the ability to operate independently and prioritise effectively within part-time hours.

What can you expect in return:
A supportive working environment (with plenty of snacks on hand!) where you'll feel engaged and valued, career growth, Birthday Leave, Access to discounts on Retailers, onsite parking and a focus on health and wellness (like Wellbeing Days!) to make your workplace more enjoyable!