Assistant Brand Manager

Carman's Fine Foods; Melbourne; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing program with activities

Free parking opposite building

Walking distance to train station

Free Carman's snacks

Birthday leave

Personal development programs

Job summary

Carman's Fine Foods, a 100% Australian-owned foods company with national reach, is seeking an enthusiastic ABM to join the Nutritious Snacks brand team in Melbourne. You’ll report to the Senior Brand Manager and collaborate with the Brand Manager and commercial team to deliver the portfolio plan with pace and precision, taking on broader work as you grow.

You’ll gain hands-on experience across new product launch management, data analysis and campaign execution, building your brand management

Qualifications

• 2+ years in brand, marketing or commercial roles.
• Comfortable with data and able to derive insights from it.
• Highly organised and detail-focused.
• Confident collaborating with agencies and internal teams.

Responsibilities

• Support NPD, renovation and packaging projects by managing timelines, stage-gates, briefs, artwork and approvals.
• Build understanding of portfolio and category P&L drivers, and contribute analysis that shapes brand decisions.
• Track scan, category, competitor and campaign performance, turning data into insights and recommendations.
• Monitor competitor launches, range changes and emerging trends and bring opportunities to portfolio discussions.
• Coordinate consumer, shopper and retailer media with agencies and perform post-analysis to learn from campaigns.
• Track marketing budgets, forecasts and agency costs, flagging variances early.
• Maintain team trackers and actions to keep projects on schedule.

Skills

Brand management

Data analysis

Organisation

Agency collaboration

Job description

About us

Carman's is a 100% Australian-owned food company known for delicious breakfast and snack products. We’re big enough to have national reach and real brand budgets. We’re small enough that your work gets seen and your ideas get heard.

The role

You’ll join our Nutritious Snacks brand team, reporting to our Senior Brand Manager and working alongside our Brand Manager and commercial team to deliver the portfolio plan with pace and precision. This is a genuine ABM role: you’ll get your hands on everything from new product launch management, data analysis and campaign execution. You’ll build your brand management skills fast, taking on bigger work packages as you grow.

What you’ll do

Support NPD, renovation and packaging projects by managing timelines, stage-gates, briefs, artwork and approvals

Build your understanding of portfolio and category P&L drivers, and contribute analysis that shapes brand decisions

Track scan, category, competitor and campaign performance, and turn the numbers into clear insights and recommendations for the team

Keep an eye on competitor launches, range changes and emerging trends, and bring new opportunities to portfolio discussions

Coordinate consumer, shopper and retailer media activity with our agencies, then run the post-analysis so we learn from every campaign

Track marketing budgets, forecasts and agency costs on track, and flag variances early

Keep team trackers and actions tight so projects don’t stall

About you

2+ years in brand, marketing, category or a commercial role, ideally in FMCG or consumer brands

Comfortable with data, and you like finding the "so what" in it

Highly organised and detail-focused, able to juggle multiple projects at oncein a fast-paced environment

Confident working with agencies and internalteams across Sales, Finance, Insights and Quality

Curious, keen to learn and happy to make a recommendation, while knowing when to elevate

Whatwe’re offering

• Hybrid working arrangements (Tuesdays we are all in the office & eat lunch together!)
• Our wellbeing program. This includes free weekly yoga, gym and meditation classes. Team members are encouraged to use the gym at their leisure - we even have a sauna and massage room!
• Free parking directly opposite the building
• Walking distance to Huntingdale train station
• Free, barista-made coffee from the Carman's Kitchen Store via our Coffee Concierge service and an on-site chef who whips up fresh, healthy subsidised lunches daily
• Free snacks, breakfast, and fruit. You can also take home a bag of Carman's products each week
• A day off on your birthday
• Half day off quarterly to do your personal chores
• Two doona days per year
• Thursday afternoon drinks!
• Ongoing personal and professional development programs, catered to individual needs and aspirations.