Community-Driven Local Marketing Specialist – NSW & ACT

El Jannah; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

El Jannah is seeking a Local Area Marketing Specialist based in Sydney to deepen community ties across NSW and ACT, delivering authentic, locally resonant activations. The role is based in our Olympic Park office and involves building partnerships with clubs, schools and cultural groups to reflect the brand in every store.

You will manage store-level activity, coordinate local campaigns, and travel regularly across NSW and the ACT to ensure every location embodies the brand promise through

Qualifications

• Strong local knowledge of Sydney communities and ACT regions.
• Experience in grassroots, underground or community-led activation.
• Ability to build authentic relationships with clubs, schools and cultural networks.
• Creativity to design activations from the ground up and tailor to neighbourhoods.

Responsibilities

• Act as custodian of how El Jannah is perceived across NSW and the ACT, protecting and strengthening the brand's equity in its home market
• Keeping El Jannah's Western Sydney roots front and centre as the brand grows across Sydney, regional NSW and Canberra
• Planning and running grassroots, community-led activations, including football watch-alongs, school and community partnerships, nightlife and event adjacency, and cultural community tie-ins
• Building real, lasting relationships with local clubs, schools, cultural organisations and grassroots networks across NSW and the ACT
• Coordinating local area marketing across NSW and ACT stores and tailoring activity to each neighbourhood and community
• Supporting new store openings so that each one connects to local community and cultural activity and lands well from day one
• Developing and maintaining deep, suburb-level knowledge of every El Jannah store in NSW and the ACT, including community demographics, foot traffic, competitor landscape and local identity
• Being the person who can speak immediately and specifically to any NSW or ACT store when it's raised, including its trading context and brand perception
• Tracking and reporting on community engagement, activation performance and brand sentiment across NSW and the ACT
• Sharing local insight with the broader Marketing team to refine our approach and keep the brand strong as the network grows

Skills

Community activation

Brand stewardship

Stakeholder management

Event coordination

Local partnerships

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

El Jannah is seeking a Local Area Marketing Specialist based in Sydney to deepen community ties across NSW and ACT, delivering authentic, locally resonant activations. The role is based in our Olympic Park office and involves building partnerships with clubs, schools and cultural groups to reflect the brand in every store.

You will manage store-level activity, coordinate local campaigns, and travel regularly across NSW and the ACT to ensure every location embodies the brand promise through