Local Area Marketing Specialist

El Jannah; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

El Jannah is seeking a Local Area Marketing Specialist based in Sydney to deepen community ties across NSW and ACT, delivering authentic, locally resonant activations. The role is based in our Olympic Park office and involves building partnerships with clubs, schools and cultural groups to reflect the brand in every store.

You will manage store-level activity, coordinate local campaigns, and travel regularly across NSW and the ACT to ensure every location embodies the brand promise through

Qualifications

• Strong local knowledge of Sydney communities and ACT regions.
• Experience in grassroots, underground or community-led activation.
• Ability to build authentic relationships with clubs, schools and cultural networks.
• Creativity to design activations from the ground up and tailor to neighbourhoods.

Responsibilities

• Act as custodian of how El Jannah is perceived across NSW and the ACT, protecting and strengthening the brand's equity in its home market
• Keeping El Jannah's Western Sydney roots front and centre as the brand grows across Sydney, regional NSW and Canberra
• Planning and running grassroots, community-led activations, including football watch-alongs, school and community partnerships, nightlife and event adjacency, and cultural community tie-ins
• Building real, lasting relationships with local clubs, schools, cultural organisations and grassroots networks across NSW and the ACT
• Coordinating local area marketing across NSW and ACT stores and tailoring activity to each neighbourhood and community
• Supporting new store openings so that each one connects to local community and cultural activity and lands well from day one
• Developing and maintaining deep, suburb-level knowledge of every El Jannah store in NSW and the ACT, including community demographics, foot traffic, competitor landscape and local identity
• Being the person who can speak immediately and specifically to any NSW or ACT store when it's raised, including its trading context and brand perception
• Tracking and reporting on community engagement, activation performance and brand sentiment across NSW and the ACT
• Sharing local insight with the broader Marketing team to refine our approach and keep the brand strong as the network grows

Skills

Community activation

Brand stewardship

Stakeholder management

Event coordination

Local partnerships

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

El Jannah is an iconic Australian brand that began in 1998 in Granville, Sydney, with a simple idea: serve honest, soulful Lebanese-Australian food that brings people together. More than two decades on, our legendary charcoal chicken, bold flavours and energetic restaurants continue to create experiences guests love across Australia.

About the Role

This is a culture, community and brand uplift role, not a conventional marketing job. As our Local Area Marketing Specialist, you'll carry a dual mandate: deepening El Jannah's connection with the communities that made us across NSW and the ACT, and actively uplifting how the brand shows up in every store. Based in our Sydney office in Olympic Park, you'll build genuine local relationships, run culturally credible activations, and be the brand's eyes and ears inside NSW and ACT stores. You'll work with franchisees and operations to make sure the in-store experience matches the brand promise everywhere.

What You'll Be Doing

• Acting as custodian of how El Jannah is perceived across NSW and the ACT, protecting and strengthening the brand's equity in its home market
• Keeping El Jannah's Western Sydney roots front and centre as the brand grows across Sydney, regional NSW and Canberra, and never letting them be replaced by something generic or corporate
• Planning and running grassroots, community-led activations, including football watch-alongs, school and community partnerships, nightlife and event adjacency, and cultural community tie-ins
• Building real, lasting relationships with local clubs, schools, cultural organisations and grassroots networks across NSW and the ACT
• Coordinating local area marketing across NSW and ACT stores and tailoring activity to each neighbourhood and community
• Supporting new store openings so that each one connects to local community and cultural activity and lands well from day one
• Developing and maintaining deep, suburb-level knowledge of every El Jannah store in NSW and the ACT, including community demographics, foot traffic, competitor landscape and local identity
• Being the person who can speak immediately and specifically to any NSW or ACT store when it's raised, including its trading context and brand perception
• Tracking and reporting on community engagement, activation performance and brand sentiment across NSW and the ACT
• Sharing local insight with the broader Marketing team to refine our approach and keep the brand strong as the network grows

What We're Looking For

• A genuine connection to El Jannah and what it represents beyond the food. A Western Sydney and/or Lebanese-Australian cultural background is ideal but not essential
• A real understanding of how El Jannah built its reputation in Western Sydney, not just what El Jannah sells
• Strong local knowledge of Sydney's communities, with an understanding of regional NSW and Canberra a bonus
• A track record in grassroots, underground or community-led activation rather than traditional or conventional marketing
• An understanding of where sport, music, mass cultural affiliation and identity meet, and how food connects people
• Experience building authentic relationships with clubs, community groups and cultural networks
• Deep cultural fluency and credibility with the communities El Jannah connects to
• Creativity and initiative to build activations from the ground up, often without a template
• Sound judgement to protect the brand and recognise what feels authentic versus corporate
• Comfort working on the ground and in community settings, coordinating multiple local activities and partners at once
• Willingness to travel regularly across NSW and the ACT
• Excellent communication and interpersonal skills

Work that genuinely matters. This role exists to make the connection between El Jannah and its communities even stronger. Your work will shape how the people who made us, and the new communities we're reaching, experience and love El Jannah. It's about more than selling chicken.

A rare kind of marketing role. This isn't campaigns and media plans. It's community, culture and credibility, built suburb by suburb and relationship by relationship.

A brand worth being proud of. El Jannah has a fiercely loyal guest base and a culture your colleagues genuinely enjoy being part of. When guests return week after week, that means something.

Real ownership. As an individual contributor in our home market, you'll leave your fingerprints on how El Jannah shows up across NSW and the ACT.

El Jannah is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.