Commercial Manager – Marketing & Digital Analytics

Hungry Jack's; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Hungry Jack’s is seeking a Commercial Manager – Marketing & Digital Analytics to partner with Marketing and Customer teams, turning data into clear, commercial recommendations across Australia’s national restaurant network. You’ll drive sales insights, performance analytics, pricing analysis and ROI evaluation while supporting campaigns and digital initiatives with actionable storytelling.

You’ll own forecasting, margin analytics and customer analytics, collaborating with senior leaders and

Qualifications

• 5+ years’ experience in analytics, insights, commercial finance or related role.
• Strong quantitative and analytical foundation with a relevant degree (Commerce/Finance/Economics/Statistics).
• Proven experience providing reporting, analysis and insights to support commercial decision making.
• Excellent stakeholder management and communication skills with ability to explain complex analysis to non-technical audiences.
• Ability to translate complex data into actionable insights that influence strategy, customer experience and commercial outcomes.
• Experience with data preparation, cleaning, and analysis of large datasets.
• Experience with reporting and visualisation tools such as Power BI or Tableau.
• Experience with Alteryx, SQL and Python is highly regarded.

Responsibilities

• Partner closely with Marketing, Customer and other key teams to provide analysis and insights for data-driven decisions.
• Own the Finance sales forecasting model for 500+ restaurant network, supporting budgeting and monthly reforecasting.
• Analyse performance across restaurants and channels focusing on sales, traffic, margin and ROI drivers.
• Analyse pricing, product mix and margins to identify drivers of profitability.
• Provide analytical support for product launches and marketing campaigns; evaluate ROI and outcomes.
• Analyse customer behaviour across cohorts to support customer strategy and digital initiatives.
• Develop dashboards and reporting to communicate findings to senior leaders and franchisees.
• Support budgeting, forecasting and governance of the Hungry Jack’s Marketing Fund.

Skills

Analytics

Stakeholder management

Data storytelling

SQL

Python

Excel

Alteryx

Power BI/Tableau

Education

Commerce/Finance/Economics/Statistics degree

Tools

Power BI

Tableau

SQL

Alteryx

Python

Excel

Job description

The Careers are Better at Hungry Jack's!We’re looking for an experienced Commercial Manager – Marketing & Digital Analytics to partner with our Marketing and Customer teams and help drive smarter, data-led commercial decisions across the Hungry Jack’s business.This is a highly influential role sitting at the intersection of commercial finance, marketing, customer and digital analytics. You’ll use data to understand what is driving sales, traffic, margin and customer behaviour, evaluate the effectiveness of marketing and digital initiatives, and translate complex information into clear commercial recommendations.ResponsibilitiesBusiness Partnering & Commercial InsightsPartner closely with Marketing, Customer and other key business teams to provide analysis and insights that support informed, data-driven decision making.Sales Forecasting & Performance AnalysisOwn the Finance sales forecasting model for our 500+ restaurant network, supporting annual budgeting and monthly reforecasting while incorporating the marketing calendar and restaurant network outlook.Analyse business performance across restaurants and channels, including on-premise, app, kiosk and delivery, with a focus on sales, traffic, margin and key performance drivers.Pricing & Margin AnalyticsAnalyse product and channel mix, sales trends and cost movements to identify drivers of margin performance.Review menu pricing and provide commercial analysis and recommendations on potential pricing changes, including modelling the expected impact on the business.Marketing, Product & Campaign AnalyticsProvide analytical support for product launches, trials, marketing campaigns and category reviews.Evaluate performance and ROI to identify what worked, what didn’t and where future opportunities exist.Customer & Digital AnalyticsAnalyse customer behaviour and purchasing patterns across different cohorts, including frequency, lifetime value, segmentation, product selection and margin contribution.Use these insights to support customer strategy, digital initiatives and improvements to the overall customer experience.Commercial Decision SupportAssess the commercial implications of new initiatives and changes to operational processes, helping stakeholders understand potential financial and customer impacts before decisions are made.Data Visualisation & CommunicationDevelop dashboards, reporting and other analytical tools that make complex information easy to understand.Present findings and recommendations clearly to both technical and non-technical stakeholders, including senior leaders and franchisees.Marketing FundDevelop a strong understanding of the Hungry Jack’s Marketing Fund and assist with budgeting, forecasting and management of revenue and expenditure across areas including media, sponsorship and production.Data Culture & AdvocacyChampion a data-driven culture and promote evidence-based decision making across the business. Apply appropriate statistical and analytical techniques to provide reliable insights and confident learnings, and support broader data initiatives as required, including BI/Fabric roadmap projects and governance of marketing data sources.What We’re Looking ForYou’ll be commercially minded, naturally curious and comfortable working with large and complex datasets but, importantly, you’ll know how to turn the numbers into a clear story and practical business recommendations.5+ years’ experience in analytics, insights, commercial finance or a related role, ideally within retail, QSR or FMCGA strong quantitative and analytical foundation, supported by qualifications in Commerce, Finance, Economics, Mathematics, Statistics or a related disciplineProven experience providing reporting, analysis and insights that support commercial decision makingStrong capability in data preparation, cleaning, analysis and exploration of large datasetsAdvanced Excel skills, with experience in Alteryx, SQL and/or Python highly regardedExperience with reporting and visualisation tools such as Power BI or TableauStrong commercial acumen and an understanding of sales, margin, pricing and ROIExcellent stakeholder management and communication skills, with the ability to explain complex analysis to non-technical audiencesConfidence presenting insights and recommendations to senior leaders and other key stakeholdersA demonstrated ability to translate complex data into actionable insights that influence strategy, customer experience and commercial outcomesWhy Hungry Jack’s?This is an opportunity to work with one of Australia’s most recognised brands and have a direct impact on commercial, marketing and digital decision making across a large national restaurant network.You’ll work with a broad range of data, projects and senior stakeholders, with the opportunity to influence decisions across marketing, pricing, digital channels, customer strategy and overall business performanceApply now to join the Hungry Jack’s team.