Commercial Manager – Marketing & Digital Analytics

Hungry Jack's ® Pty Ltd; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

You’ll own forecasting, analytics across channels and customer segments, and develop dashboards for senior stakeholders and franchisees to guide revenue growth and customer experience across 500+ restaurants.

Qualifications

• 5+ years’ analytics, insights or related experience, ideally in retail, QSR or FMCG.
• Qualifications in Commerce, Finance, Economics, Mathematics, Statistics or related discipline.

Responsibilities

• Partner with Marketing, Customer and other teams to provide analysis and insights that support data-driven decisions.
• Own the Finance sales forecasting model for 500+ restaurant network, supporting budgeting and monthly reforecasting with the marketing calendar.
• Analyze performance across restaurants and channels (on-premise, app, kiosk, delivery) focusing on sales, traffic and margin.
• Analyse product and channel mix, pricing and cost movements to identify drivers of margin performance.
• Provide analytics support for product launches, campaigns and category reviews; evaluate ROI.
• Analyze customer behaviour, cohorts, lifetime value, segmentation and margin contribution.
• Develop dashboards and reporting; present findings to senior leaders and franchisees.
• Champion a data-driven culture and govern marketing data sources; participate in BI roadmap projects.

Job description

The Careers are Better at Hungry Jack’s!

We’re looking for an experienced Commercial Manager – Marketing & Digital Analytics to partner with our Marketing and Customer teams and help drive smarter, data-led commercial decisions across the Hungry Jack’s business.

This is a highly influential role sitting at the intersection of commercial finance, marketing, customer and digital analytics. You’ll use data to understand what is driving sales, traffic, margin and customer behaviour, evaluate the effectiveness of marketing and digital initiatives, and translate complex information into clear commercial recommendations.

Responsibilities

Business Partnering & Commercial Insights

Partner closely with Marketing, Customer and other key business teams to provide analysis and insights that support informed, data-driven decision making.

Sales Forecasting & Performance Analysis

Own the Finance sales forecasting model for our 500+ restaurant network, supporting annual budgeting and monthly reforecasting while incorporating the marketing calendar and restaurant network outlook.

Analyse business performance across restaurants and channels, including on-premise, app, kiosk and delivery, with a focus on sales, traffic, margin and key performance drivers.

Pricing & Margin Analytics

Analyse product and channel mix, sales trends and cost movements to identify drivers of margin performance.

Review menu pricing and provide commercial analysis and recommendations on potential pricing changes, including modelling the expected impact on the business.

Marketing, Product & Campaign Analytics

Provide analytical support for product launches, trials, marketing campaigns and category reviews.

Evaluate performance and ROI to identify what worked, what didn’t and where future opportunities exist.

Customer & Digital Analytics

Analyse customer behaviour and purchasing patterns across different cohorts, including frequency, lifetime value, segmentation, product selection and margin contribution.

Use these insights to support customer strategy, digital initiatives and improvements to the overall customer experience.

Commercial Decision Support

Assess the commercial implications of new initiatives and changes to operational processes, helping stakeholders understand potential financial and customer impacts before decisions are made.

Data Visualisation & Communication

Develop dashboards, reporting and other analytical tools that make complex information easy to understand.

Present findings and recommendations clearly to both technical and non-technical stakeholders, including senior leaders and franchisees.

Marketing Fund

Develop a strong understanding of the Hungry Jack’s Marketing Fund and assist with budgeting, forecasting and management of revenue and expenditure across areas including media, sponsorship and production.

Data Culture & Advocacy

Champion a data-driven culture and promote evidence-based decision making across the business.Apply appropriate statistical and analytical techniques to provide reliable insights and confident learnings, and support broader data initiatives as required, including BI/Fabric roadmap projects and governance of marketing data sources.

What We’re Looking For

You’ll be commercially minded, naturally curious and comfortable working with large and complex datasets but, importantly, you’ll know how to turn the numbers into a clear story and practical business recommendations.

• 5+ years’ experience in analytics, insights, commercial finance or a related role, ideally within retail, QSR or FMCG
• A strong quantitative and analytical foundation, supported by qualifications in Commerce, Finance, Economics, Mathematics, Statistics or a related discipline
• Proven experience providing reporting, analysis and insights that support commercial decision making
• Strong capability in data preparation, cleaning, analysis and exploration of large datasets
• Advanced Excel skills, with experience in Alteryx, SQL and/or Python highly regarded
• Experience with reporting and visualisation tools such as Power BI or Tableau
• Strong commercial acumen and an understanding of sales, margin, pricing and ROI
• Excellent stakeholder management and communication skills, with the ability to explain complex analysis to non-technical audiences
• Confidence presenting insights and recommendations to senior leaders and other key stakeholders
• A demonstrated ability to translate complex data into actionable insights that influence strategy, customer experience and commercial outcomes

Why Hungry Jack’s?

This is an opportunity to work with one of Australia’s most recognised brands and have a direct impact on commercial, marketing and digital decision making across a large national restaurant network.

You’ll work with a broad range of data, projects and senior stakeholders, with the opportunity to influence decisions across marketing, pricing, digital channels, customer strategy and overall business performance