Category Strategy & Insights Lead

Joinimagine; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Beiersdorf Australia Ltd. is seeking a Category Development Manager to lead Sales & Consumer Marketing initiatives for assigned categories in Australia.

You will drive category development, manage information flow across channels, and partner with Sales, Marketing, and NBMs to optimize assortment and launches. You will apply strong analytical skills to develop insights, influence planning, and support retail partners with data-driven strategies.

Qualifications

• Business degree (Marketing major preferred).
• 4–5 yrs in Category Management/Trade Marketing + Account Management, FMCG.

Responsibilities

• Focal point for Sales & Consumer Marketing on assigned categories; drives strategic/tactical category development.
• Manage information flow and cross-channel execution of category plans; prepare/present category concepts and data analysis.
• Develop and lead the assigned category portfolio; own product launch dates by channel; ensure alignment with brand strategy.
• Develop channel/retailer ranging strategies for NPD and core gaps; provide market info (IRI/Quantium) and shopper insights.
• Build shopper/category insights from scan/panel data; disseminate insights to Sales, Customer & Consumer Marketing; recommend activations.
• Deliver shelf management with planograms and compliant POS materials; manage inventory and stock turns.

Skills

Analytical ability

Prioritization

Communication

Negotiation

Attention to detail

Team orientation

Interpersonal skills

Autonomy

Education

Business degree (Marketing major preferred)

Job description

Beiersdorf Australia Ltd. is seeking a Category Development Manager to lead Sales & Consumer Marketing initiatives for assigned categories in Australia.

You will drive category development, manage information flow across channels, and partner with Sales, Marketing, and NBMs to optimize assortment and launches. You will apply strong analytical skills to develop insights, influence planning, and support retail partners with data-driven strategies.