Campaign Specialist

SG Fleet; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Wellness days (up to 4 annually)

20 weeks paid parental leave

Education budget + LinkedIn Learning

Volunteer days

Health and wellbeing support

Job summary

SG Fleet in Melbourne is seeking a marketing professional to deliver multi-channel campaigns across digital, social, email and paid media. You will coordinate timelines and assets, integrate offers, and support channel activity while using CRM and marketing automation tools to track performance.

The role focuses on data-driven optimisation, consistent messaging, and collaboration with internal teams to achieve engagement and lead generation objectives.

Qualifications

• Bachelor-level or higher qualification in marketing or related field.
• Proven experience delivering multi-channel campaigns (digital, social, email, paid media).
• Strong coordinating skills across timelines, assets and approvals.

Responsibilities

• Execute multi-channel marketing campaigns across digital, social, email and paid media.
• Coordinate campaign timelines, assets and approvals across stakeholders.
• Integrate manufacturer offers into campaign activity with internal teams.
• Deliver campaigns through HR/employer channels to drive engagement and support media planning.
• Monitor campaign performance and produce reports; apply insights to optimize future activity.
• Manage deployment using CRM and marketing automation platforms for accuracy and consistency.
• Collaborate with Manager and internal teams to align with broader goals.
• We offer wellness days, parental leave, education support and volunteering days.

Skills

Multi-channel marketing

Campaign coordination

CRM & marketing automation

Data-driven optimisation

Attention to detail

Education

Tertiary qualification in Marketing

Tools

CRM systems

Marketing automation platforms

Job description

This position is responsible for delivering targeted marketing campaigns across digital, social, email, and paid media channels. This role focuses on executing strategic initiatives, coordinating timelines and assets, integrating manufacturer offers, and supporting channel-specific activity. It also contributes to performance tracking, optimisation, and the effective use of marketing tools and systems to drive engagement and lead generation.

Job Requirements

• Tertiary qualification in Marketing, or a related field.
• Proven experience in executing multi-channel marketing campaigns, including digital, social, email, and paid media.
• Strong coordination skills with the ability to manage timelines, assets, and approvals across multiple stakeholders.
• Experience integrating promotional offers and managing campaign delivery across internal and external channels.
• Strong attention to detail and ability to maintain consistency across campaign assets and messaging.
• Proficiency in using CRM and marketing automation platforms to deploy and manage campaigns.
• Ability to monitor campaign performance and apply data insights to optimise future activity.

Job Responsibilities

• Execute multi-channel marketing campaigns across digital, social, email, and paid media, ensuring timely and accurate delivery.
• Coordinate campaign timelines, assets, and approvals, supporting both tactical and strategic initiatives.
• Integrate manufacturer offers into campaign activity, collaborating with internal stakeholders for seamless execution.
• Deliver campaigns through HR/employer channels to drive engagement, and support media planning with external partners.
• Monitor campaign performance and compile reports, using insights to recommend improvements and optimise future activity.
• Manage campaign deployment using CRM and marketing automation platforms, ensuring data accuracy and consistency.
• Collaborate closely with the Manager and internal teams to align campaign execution with broader marketing goals.
• Recharge and relax with up to 4 days of wellness days every year
• We offer industry leading 20 weeks paid parental leave
• Monetary service milestone awards
• Career progression opportunities
• Education support towards learning and development, includes a learning budget per year, free access to LinkedIn Learning and more
• Two paid volunteer days each year
• Health and wellbeing support including a subsidy and an Employee assistance Program