Campaign Specialist

SG Fleet AU; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wellness days

Parental leave 20 weeks

Milestone awards

Career progression

Learning budget + LinkedIn Learning

Volunteer days

Health & wellbeing program

Job summary

SG Fleet AU is seeking a marketing specialist to deliver targeted campaigns across digital, social, email and paid media. You will execute strategic initiatives, coordinate timelines and assets, and integrate offers to drive engagement and lead generation.

You will also track performance, optimise activities using CRM and marketing automation tools, and collaborate with internal teams to ensure campaigns align with broader marketing goals and vehicle financing campaigns.

Qualifications

• Tertiary qualification in Marketing or related field.
• Experience executing multi-channel campaigns (digital, social, email, paid).
• Strong coordination across timelines, assets and approvals.
• Experience integrating offers and managing cross-channel delivery.
• Detail-oriented with consistent messaging.
• Proficient in CRM and marketing automation for campaign deployment.
• Ability to use data insights to optimise activity.

Responsibilities

• Execute multi-channel campaigns across digital, social, email and paid media, ensuring timely delivery.
• Coordinate campaign timelines, assets and approvals for tactical and strategic initiatives.
• Integrate manufacturer offers into campaign activity with internal stakeholders.
• Deliver campaigns through HR/employer channels and support external media planning.
• Monitor performance and compile reports, using insights to optimise future activity.
• Manage deployment using CRM and marketing automation ensuring data accuracy and consistency.
• Collaborate with the Manager and internal teams to align with broader marketing goals.

Skills

Multi-channel marketing

CRM platforms

Marketing automation

Campaign analysis

Campaign coordination

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing automation tools

Job description

Job Description

This position is responsible for delivering targeted marketing campaigns across digital, social, email, and paid media channels. This role focuses on executing strategic initiatives, coordinating timelines and assets, integrating manufacturer offers, and supporting channel-specific activity. It also contributes to performance tracking, optimisation, and the effective use of marketing tools and systems to drive engagement and lead generation.

Job Description

This position is responsible for delivering targeted marketing campaigns across digital, social, email, and paid media channels. This role focuses on executing strategic initiatives, coordinating timelines and assets, integrating manufacturer offers, and supporting channel-specific activity. It also contributes to performance tracking, optimisation, and the effective use of marketing tools and systems to drive engagement and lead generation.

Job Requirements

• Tertiary qualification in Marketing, or a related field.
• Proven experience in executing multi-channel marketing campaigns, including digital, social, email, and paid media.
• Strong coordination skills with the ability to manage timelines, assets, and approvals across multiple stakeholders.
• Experience integrating promotional offers and managing campaign delivery across internal and external channels.
• Strong attention to detail and ability to maintain consistency across campaign assets and messaging.
• Proficiency in using CRM and marketing automation platforms to deploy and manage campaigns.
• Ability to monitor campaign performance and apply data insights to optimise future activity.

Job Responsibilities

• Execute multi-channel marketing campaigns across digital, social, email, and paid media, ensuring timely and accurate delivery.
• Coordinate campaign timelines, assets, and approvals, supporting both tactical and strategic initiatives.
• Integrate manufacturer offers into campaign activity, collaborating with internal stakeholders for seamless execution.
• Deliver campaigns through HR/employer channels to drive engagement, and support media planning with external partners.
• Monitor campaign performance and compile reports, using insights to recommend improvements and optimise future activity.
• Manage campaign deployment using CRM and marketing automation platforms, ensuring data accuracy and consistency.
• Collaborate closely with the Manager and internal teams to align campaign execution with broader marketing goals.

Job Benefits

• Recharge and relax with up to 4 days of wellness days every year
• We offer industry leading 20 weeks paid parental leave
• Monetary service milestone awards
• Career progression opportunities
• Education support towards learning and development, includes a learning budget per year, free access to LinkedIn Learning and more
• Two paid volunteer days each year
• Health and wellbeing support including a subsidy and an Employee assistance Program