Campaign & Events Marketing Specialist - Flexible

Alphaess Australia; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Birthday leave

Onsite gym

Weekly team lunches

Flexible work arrangement

Job summary

Macquarie Park Endotherapeutics is seeking a dynamic Marketing Specialist to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

You will own social media channels, maintain website content, build knowledge of your product portfolio, report on KPIs,

Qualifications

• 3+ years’ experience as a Marketing Specialist or Marketing Coordinator ideally within medical devices, medical equipment or healthcare/pharma
• Understanding of the regulatory environment in medical devices or pharma, including claims management
• Sound knowledge of the TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems
• Strong grasp of SEO, SEM, PPC, SMM and digital analytics
• Experience executing social growth and engagement strategies
• Experience building customer relationships, including with BDMs and sales teams
• Strong project management skills, with the ability to collaborate across marcoms, business unit and digital teams
• Excellent stakeholder management, communication and copywriting skills
• tertiary qualifications preferred
• Experience with medical equipment, consumables and/or implantables preferred

Responsibilities

• Execute the annual Financial Year Marketing Plan and communications strategy for your business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social media channels and content
• Maintain website content across company and eCommerce platforms
• Partner with BDMs, Product Managers and Product Specialists to turn marketing activity into commercial outcomes
• Build deep knowledge of your product portfolio and therapeutic area to sharpen messaging
• Report on campaign performance and marketing plan execution against KPIs
• Track trends and innovation in your therapeutic area
• Use CRM and marketing automation systems (Salesforce, HubSpot or equivalent) to drive efficiency
• Partner with external agencies on compliance and brand alignment

Skills

Marketing strategy

Sales collaboration

SEO/SEM

Digital analytics

Content creation

Social media management

Project management

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

Macquarie Park Endotherapeutics is seeking a dynamic Marketing Specialist to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

You will own social media channels, maintain website content, build knowledge of your product portfolio, report on KPIs,