Mobile App Growth Marketing Manager – Medical Devices

Everis Inc.; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Market-leading portfolio

Collaborative culture

Career development

Wellbeing program

Impact on healthcare

Head office with gym

Weekly team lunches

Flexible work arrangement

Job summary

Endotherapeutics is seeking a dynamic Marketing Manager to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

Responsibilities include owning B2B and B2C social channels, maintaining website content, collaborating with product teams to sharpen

Qualifications

• 3+ years in Marketing Specialist or Marketing Coordinator within medical devices/healthcare
• Understanding of regulatory environment in medical devices or pharma, including claims management
• Knowledge of TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems
• Strong SEO, SEM, PPC, SMM and digital analytics
• Experience executing social growth and engagement strategies
• Experience building customer relationships with BDMs and sales teams
• Strong project management skills across marcoms, business unit and digital teams
• Excellent stakeholder management, communication and copywriting skills

Responsibilities

• Execute the annual Marketing Plan and communications strategy for the business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social channels and content
• Maintain website content across company and eCommerce platforms
• Collaborate with BDMs, Product Managers and Product Specialists to convert marketing activity into commercial outcomes
• Develop deep knowledge of product portfolio and therapeutic area to sharpen messaging
• Report on campaign performance and plan execution against KPIs
• Track trends and innovation in the therapeutic area
• Utilize CRM and marketing automation to drive efficiency
• Partner with external agencies on compliance and brand alignment

Skills

Marketing strategy

Project management

Copywriting

Digital analytics

SEO/SEM

Social media marketing

Stakeholder management

Education

Tertiary qualifications preferred

Tools

Salesforce

HubSpot

Job description

Endotherapeutics is seeking a dynamic Marketing Manager to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

Responsibilities include owning B2B and B2C social channels, maintaining website content, collaborating with product teams to sharpen