Business Development Manager/Sales Engineer

Omron Corporation; Melbourne; On-site; AUD 100,000 - 150,000; Full time

Job summary

Omron Corporation in Victoria seeks a proactive Business Development Manager to drive sales growth across North and West Melbourne, with regional travel to areas like Albury. You will manage and grow key accounts, pursue new opportunities and expand Omron's automation and robotics solutions across targeted industries.

You will lead territory strategy, engage End Users, OEMs and integrators, and collaborate with internal teams to tailor technical and commercial solutions that meet customer needs.

Qualifications

• 3–5 years in technical sales, account management or business development in industrial automation or related fields.
• Strong relationship-building and negotiation skills.
• Proven ability to identify opportunities and drive sales growth.

Responsibilities

• Territory management across North and West Melbourne and regional Victoria.
• Build and strengthen relationships with End Users, OEMs, System Integrators and key accounts.
• Identify, pursue and convert new customers and projects within existing and emerging industries.
• Develop growth opportunities in sectors such as Food, Medical, Logistics, Infrastructure and Government.
• Deliver tailored technical and commercial solutions leveraging Omron's automation and robotics portfolio.
• Manage full sales cycle from prospecting to closing and meet KPI targets.
• Maintain accurate CRM records, forecasts and pipeline updates.
• Travel regularly to Albury region and surrounding areas to engage customers.

Skills

Technical sales

Account management

Business development

Industrial automation

Education

Electrical trade background

Engineering/Automation degree

Job description

Short Description

About the Role:

We are seeking a proactive and commercially driven Business Development Manager to join our Victoria team.

Reporting to the Senior State Manager, you will be responsible for driving sales growth across North and West Melbourne, including regional territories such as Albury, with some regional travel as required.

This role combines technical sales, territory management, key account development and strategic business development. You will manage and grow existing customer relationships, identify new business opportunities, and expand OMRON's presence across targeted industries through our automation and robotics solutions.

Key Responsibilities:

• Territory Management: Take ownership of the assigned territory across North and West Melbourne and designated regional areas, driving sales, margin and business growth.
• Customer & Key Account Management: Build and strengthen relationships with End Users, OEMs, System Integrators and assigned key accounts to maximise business opportunities.
• New Business Development: Proactively identify, pursue and convert new customers, projects and opportunities within existing and emerging industries.
• Strategic Industry Development: Explore and develop growth opportunities across targeted sectors such as Food, Medical, Logistics, Infrastructure and Government.
• Solution Selling: Understand customer requirements and deliver tailored technical and commercial solutions leveraging OMRON's automation and robotics portfolio.
• Sales Performance: Manage the full sales cycle from prospecting to closing, achieving sales, margin and activity KPI targets.
• CRM & Pipeline Management: Maintain accurate and timely CRM (SFDC) records, sales forecasts, pipeline updates and customer activities.
• Collaboration & Market Insights: Work closely with internal technical, product and sales teams to deliver customer solutions and identify future market opportunities.
• Undertake regular customer visits and regional travel, including Albury and surrounding areas.
• Perform other duties as reasonably assigned by the direct manager.

Requirements:

• Experience: Ideally 3-5 years of experience in technical sales, account management or business development within industrial automation or related industries. Candidates with less experience but strong technical aptitude and sales potential will also be considered.
• Commercial Mindset: Strong business development capability, with a proactive approach to identifying opportunities, building relationships and driving sales results.
• Relationship Management: Ability to engage effectively with customers, key decision-makers and technical stakeholders.
• Communication: Strong interpersonal, negotiation and presentation skills, with the ability to communicate technical solutions and commercial value.
• Self-Management: Results-oriented, organised and capable of independently managing an assigned territory and sales pipeline.
• Qualifications: An electrical trade background or tertiary qualification in Engineering, Automation, Mechatronics or a related discipline is highly regarded.
• Travel: Valid driver's licence and willingness to travel regularly across the assigned territory, including regional Victoria and Albury.