Business Development Manager/Sales Engineer

OMRON Industrial Automation APAC; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

OMRON Industrial Automation APAC in Melbourne seeks a proactive Business Development Manager to drive sales growth across North and West Melbourne and adjacent regional areas, including Albury. You will manage key accounts, identify new business opportunities, and deliver tailored automation solutions.

Reporting to the Senior State Manager, you will combine territory management with solution selling, build strong relationships with End Users, OEMs and system integrators, and travel regularly to

Qualifications

• 3–5 years of experience in technical sales or business development within industrial automation.
• Commercial mindset with proactive opportunity identification and pursuit.
• Strong communication and stakeholder engagement across customers and technical teams.

Responsibilities

• Territory Management: own North and West Melbourne and regional areas including Albury.
• Customer & Key Account Management: build and grow relationships with End Users, OEMs, System Integrators and key accounts.
• New Business Development: identify and pursue new customers and projects within existing and emerging industries.
• Strategic Industry Development: explore growth opportunities in targeted sectors such asFood, Medical, Logistics, Infrastructure and Government.
• Solution Selling: understand customer requirements and deliver tailored technical and commercial solutions leveraging automation portfolio.
• Sales Performance: manage full sales cycle from prospecting to closing, achieve KPI targets.
• CRM & Pipeline Management: maintain CRM records, forecasts, and pipeline updates.
• Collaboration & Market Insights: work with internal teams to deliver solutions and identify opportunities.
• Regional travel: undertake regular customer visits including Albury.

Skills

Technical sales

Account management

Business development

Relationship building

Negotiation

Presentation skills

Education

Electrical trade background or engineering/automation/mechatronics

Job description

About OMRON and its Oceania Operations:

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide through innovative solutions in robotics, IoT, machine vision, control and safety systems. Backed by over 26,000 employees globally and recognised among the World’s Top 100 Innovative Companies for the past decade, we combine a proven track record with visionary innovation to drive industrial digital transformation under our ambitious.

Shaping the Future 2030 strategy. In Oceania, OMRON has a 38-year presence with five offices and partnerships with over 5,000 business clients, including many industry leaders. We excel in flexible automation, uniquely addressing the region’s manufacturing needs for low-volume production, diverse product ranges and frequent SKU updates.

About OMRON and its Oceania Operations:

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide through innovative solutions in robotics, IoT, machine vision, control and safety systems. Backed by over 26,000 employees globally and recognised among the World’s Top 100 Innovative Companies for the past decade, we combine a proven track record with visionary innovation to drive industrial digital transformation under our ambitious.

Shaping the Future 2030 strategy. In Oceania, OMRON has a 38-year presence with five offices and partnerships with over 5,000 business clients, including many industry leaders. We excel in flexible automation, uniquely addressing the region’s manufacturing needs for low-volume production, diverse product ranges and frequent SKU updates.

Short Description

About the Role:

We are seeking a proactive and commercially driven Business Development Manager to join our Victoria team.

Reporting to the Senior State Manager, you will be responsible for driving sales growth across North and West Melbourne, including regional territories such as Albury, with some regional travel as required.

This role combines technical sales, territory management, key account development and strategic business development. You will manage and grow existing customer relationships, identify new business opportunities, and expand OMRON’s presence across targeted industries through our automation and robotics solutions.

Key Responsibilities:

• Territory Management: Take ownership of the assigned territory across North and West Melbourne and designated regional areas, driving sales, margin and business growth.
• Customer & Key Account Management: Build and strengthen relationships with End Users, OEMs, System Integrators and assigned key accounts to maximise business opportunities.
• New Business Development: Proactively identify, pursue and convert new customers, projects and opportunities within existing and emerging industries.
• Strategic Industry Development: Explore and develop growth opportunities across targeted sectors such as Food, Medical, Logistics, Infrastructure and Government.
• Solution Selling: Understand customer requirements and deliver tailored technical and commercial solutions leveraging OMRON’s automation and robotics portfolio.
• Sales Performance: Manage the full sales cycle from prospecting to closing, achieving sales, margin and activity KPI targets.
• CRM & Pipeline Management: Maintain accurate and timely CRM (SFDC) records, sales forecasts, pipeline updates and customer activities.
• Collaboration & Market Insights: Work closely with internal technical, product and sales teams to deliver customer solutions and identify future market opportunities.
• Undertake regular customer visits and regional travel, including Albury and surrounding areas.
• Perform other duties as reasonably assigned by the direct manager.

Requirements:

• Experience: Ideally 3-5 years of experience in technical sales, account management or business development within industrial automation or related industries. Candidates with less experience but strong technical aptitude and sales potential will also be considered.
• Commercial Mindset: Strong business development capability, with a proactive approach to identifying opportunities, building relationships and driving sales results.
• Relationship Management: Ability to engage effectively with customers, key decision-makers and technical stakeholders.
• Communication: Strong interpersonal, negotiation and presentation skills, with the ability to communicate technical solutions and commercial value.
• Self-Management: Results-oriented, organised and capable of independently managing an assigned territory and sales pipeline.
• Qualifications: An electrical trade background or tertiary qualification in Engineering, Automation, Mechatronics or a related discipline is highly regarded.
• Travel: Valid driver's licence and willingness to travel regularly across the assigned territory, including regional Victoria and Albury.