Business Development Manager

Synergy Events - Synergy Design Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Direct line to CEO

Sydney CBD office

Job summary

Synergy Effect, a Sydney corporate events and experience agency, seeks a high-energy hunter to lead new business for Synergy Effect and Pollinate Brandcasting. You’ll target 150+ prospects and 80+ agencies, open doors cold, and win new clients and partners.

You’ll work with our creative, production and event teams to design solutions and costings, reaching senior executives and building long-term partnerships.

Qualifications

• Proven ability to build new business from scratch.
• Comfort engaging with CEOs/CMOs and senior executives.
• Energy to make cold outreach and win new clients.

Responsibilities

• Open new accounts daily by phone, LinkedIn, email or other channels.
• Run discovery with senior decision-makers (CEOs/CMOs to heads of comms).
• Build partnerships with agencies to scale client reach.
• Present the solution with our team and secure buy-in.
• Identify budget sources and justify investments.
• Grow first projects into ongoing programs.
• Maintain HubSpot pipeline and forecast accurately.

Skills

Cold calling

LinkedIn outreach

Discovery calls

Executive engagement

Pipeline forecasting

Tools

HubSpot

LinkedIn Sales Navigator

Lusha

CRM software

Job description

Most sales roles sell something that already exists: a product, a venue, a sponsorship tier, sold off a price list. We don’t have a rate card. Our clients come to us with a business problem, and we build the answer from scratch.

Who we are

Synergy Effect is a Sydney corporate events and experience agency, running since 1995. We design and deliver conferences, incentive programs, board retreats, launches and roadshows, from 15-person executive offsites to 500-plus delegate conferences, in Australia and overseas. Our clients span pharma, professional services, construction, financial services and government.

Pollinate Brandcasting is our second brand, and a genuinely new category. It is a live, TV-style broadcast that a company owns. The audience watches, joins in on a second screen on their phone, asks questions and votes, and we capture what they think and what they do next. That audience data is the point. It is not a webinar, a livestream, or someone filming an event.

The role

You’ll lead new business across both brands. There is no team under you and no inbound leads. You’ll work a mapped list of 150-plus client prospects and 80-plus agencies to start with, open them cold, find the real problem, and win new clients and agency partners. Engagements range from $50K to $500K-plus. It’s the first of several commercial hires as we grow.

Once the door is open, you’re not on your own. Our creative, production and event teams build the concept and the costings with you. Your job is to reach the right people, ask the right questions, and win the work.

Where you’ve come from matters less than what you’ve done

You don't need to have sold events or broadcast before. We can teach you the product. We can't teach hunger and energy. If you've built a book from scratch, in any industry, talk to us.

What you’ll do

Open new accounts every day by phone, LinkedIn, email or whatever works.

Run discovery with senior decision-makers, from CEOs and CMOs to heads of communications and people.

Build partnerships with agencies that can take Synergy Effect and Pollinate Brandcasting to their own clients.

Bring the brief back to our team, then present the solution with them.

Find the budget, including where no budget line exists yet.

Grow first projects into ongoing programs.

Keep HubSpot clean and forecast your pipeline honestly.

You’re right for this if you can show us

A client base you built from nothing, with no warm list and no brand to lean on.

Deals you won by finding the client’s real problem before you pitched.

That you can bring energy to a cold call, hold attention, and hold your own in a room of senior executives.

That you’d rather create demand than wait for it.

A tough stretch you pushed through, and what you changed to get out of it.

You’re not right for this if

you’re happiest managing existing accounts, prefer inbound leads, or need a rate card to sell from. That’s not a criticism. It’s a different job.

What you get

150-plus client prospects and 80-plus agencies already mapped.

Sales playbooks to work from.

LinkedIn Sales Navigator, Lusha and HubSpot from day one.

Direct line to our CEO and founders.

A clear path to Head of Sales as we grow.

Our Sydney CBD office on King Street.

Before you apply, take a look at synergyeffect.com.au and pollinatebrandcasting.com.

How we hire

We keep it moving. Most people go from application to a decision in about three weeks.

If you're shortlisted, you'll get an email from Spark Hire inviting you to a short video interview: seven questions, about fifteen minutes, to complete within two business days. Check your junk folder if it doesn't arrive.

A 50-minute online assessment of your sales instincts and working style. There's nothing to prepare, just answer honestly.

A 40-minute call with our CEO.

A final presentation in person to our CEO and founders. We'll send you a brief and give you a week to prepare.

Whatever happens, you'll hear back from us.

You’ll need full working rights in Australia. We welcome applications from people of all backgrounds.