Business Development Manager

WP Creative; Sydney; On-site; AUD 85,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Job summary

WP Creative is seeking a mid-level Business Development Manager to build and own their own pipeline through cold outreach. You will run outbound campaigns, handle inbound leads, and advance opportunities from discovery to close.

You will operate in a non-leadership role with a clear path from day 90 to end-to-end sales, reporting to the Revenue Manager. We require 2–5 years of B2B agency sales experience, a proven ability to hit new business targets, and comfort with monthly retainers or

Qualifications

• 2–5 years of B2B sales experience at an agency with own pipeline through outbound outreach.
• Experience in digital, web or marketing agencies (not in-house or product companies).
• Proven track record hitting an individual new business target.

Responsibilities

• Build and run outbound across email, LinkedIn and phone to generate qualified meetings.
• Respond to inbound leads quickly and convert to opportunities.
• Lead initial conversations to qualify pain, size, budget and fit.
• Turn client conversations into scope and proposals that are accurate.
• Own and manage your pipeline in HubSpot.
• From day 90, drive full cycle from discovery to close.

Skills

Pipeline building

Cold outreach

B2B sales

HubSpot

Outbound sales

Tools

HubSpot

Job description

Business Development Manager (Mid-level, New Business)

This is a mid-level individual contributor role. You report to our Revenue Manager and own your own pipeline. There are no direct reports and this is not a leadership or head of sales position.

We are looking for 2 to 5 years of B2B sales experience, at an agency, in a role where you built your own pipeline through cold outreach.

Base: $85,000 to $100,000 plus super. Uncapped commission. OTE $130,000+.

Location: Australia. Full-time.

This role is not suitable for sales directors, heads of sales, or anyone seeking a leadership seat or a base above $100,000.

About WP Creative

We turn websites into growth infrastructure. Our clients are mid-market and enterprise marketing teams across Australia and New Zealand who treat their website as critical infrastructure, not a one-off project.

Most of our revenue sits in long-term Care, Scale and Enterprise plans rather than one-off builds. That means we sell recurring relationships, not projects.

What you will do

• Build and run outbound across email, LinkedIn and phone. Find the right organisations, find the right people inside them, and generate qualified meetings.
• Respond to inbound leads fast and personally, and convert them into real opportunities.
• Run first conversations that qualify properly. Establish the pain, the size, the budget and the fit. Disqualify early and clearly when it is not there.
• Turn a client conversation into a scope, hand over cleanly to our Solutions Engineer, and build proposals that are accurate the first time.
• Own your pipeline in HubSpot. Keep it clean and keep it moving.
• From day 90, lead the full cycle from discovery to close.

What you will bring

• You have prospected for a living and know how to build pipeline when nothing is handed to you.
• You have worked at a digital, web or marketing agency, not in-house and not at a product company.
• You have carried an individual new business target and hit it.
• You have a sales methodology and can explain how you qualify. We use Gap Selling on the call and MEDDIC to manage the deal.
• You are comfortable with commercial numbers: hours, rates, margins, what a proposal actually adds up to.
• You check things. When a number looks wrong you find out why before it reaches a client.
• Selling monthly retainers or recurring service plans is an advantage.

This is probably not for you if

• You are looking for your first sales job.
• You want to manage a team.
• You would rather be handed a script than build the case yourself.
• You are looking for a base above $100,000.