Business Development Manager

Prime Creative Media - Publishing; North Sydney; On-site; AUD 70,000 - 120,000; Full time

Benefits offered by this job

Career progression

Job summary

Prime Creative Media is looking for a driven Business Development Manager to join our events team in North Sydney, Australia. You’ll work across an established portfolio of industry events, media and digital solutions, focusing on mining and resources opportunities and building lasting client relationships.

You’ll spend time speaking with customers, presenting our offerings, and proactively creating new business opportunities.

Qualifications

• Prior success in B2B sales within events or media.
• Proven ability to build and manage a sales pipeline.
• Strong communication, presentation and negotiation skills.
• Customer-focused with a drive to generate new business.

Responsibilities

• Develop and nurture relationships with new and existing clients.
• Proactively generate opportunities through outbound calls and meetings.
• Present exhibition, sponsorship and digital solutions to clients.
• Build a healthy pipeline and meet revenue targets.
• Collaborate with internal teams to deliver client outcomes.

Skills

Sales relationship building

Outbound prospecting

Client presentation

Negotiation

Networking

Communication

Industry knowledge (mining/resources)

Job description

We’re looking for a driven and enthusiastic Business Development Manager to join our events team, working across an established portfolio of industry events, media and digital solutions.

About Us

Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications in high-growth industries. Through our leading publications, events and digital platforms, we connect businesses, professionals and communities to support our purpose of growing individuals, organisations and industries.

We are an independently owned business powered by more than 200 team members across offices in Melbourne, Sydney and London.

We are a business built on Growth, Accountability, Humility and Generosity, with a strong belief that clear expectations, consistent coaching and great systems create great careers.

About the Role

This is a fast-paced, relationship-focused sales role where you’ll work across our mining and resources portfolio, with a strong focus on industry events alongside complementary media and digital opportunities.

You’ll spend plenty of time speaking with customers, developing existing relationships and proactively creating new business opportunities.

You’ll need to be comfortable picking up the phone, meeting clients face-to-face and confidently presenting our offering. Just as importantly, you’ll need to be curious about our customers, understand what they are trying to achieve and build genuine long‑term relationships.

In this role, you will:

• Build and develop strong relationships with new and existing customers.
• Proactively generate new business through outbound calling, meetings, referrals and industry networking.
• Present and pitch exhibition, sponsorship, media and digital opportunities to clients.
• Spend time in the field meeting customers and building industry relationships.
• Understand customer objectives, challenges and priorities through effective discovery.
• Recommend solutions that create genuine value for customers.
• Manage opportunities from initial conversation through to close.
• Build and manage a healthy pipeline of exhibition, sponsorship, media and digital opportunities, while achieving agreed activity and revenue targets.
• Work closely with internal editorial, events, marketing and production teams to deliver strong customer outcomes.
• Share customer feedback and market insights with the wider business.
• Take ownership of your performance, development and results.

About You

We’re looking for someone who brings energy, confidence and a genuine interest in people.

A few years of sales or business development experience would be highly regarded, but it is not essential. We are equally interested in someone with strong transferable experience who has the attitude, communication skills and drive to succeed.

You will ideally be:

• Energetic, positive and enthusiastic.
• Confident starting conversations and building relationships with new people.
• Comfortable communicating with clients over the phone, online and face‑to‑face.
• Confident presenting and pitching commercial opportunities.
• Relationship‑focused and genuinely interested in understanding customers and their businesses.
• Comfortable proactively generating new business rather than relying solely on inbound opportunities.
• Curious and motivated to understand what drives customer decisions.
• Hungry to achieve goals and build a successful career.
• Resilient and comfortable working in a high‑activity, fast‑paced sales environment.
• Coachable, humble and open to feedback.
• Organised and able to manage multiple customer conversations and opportunities at once.
• Aligned with our values of Growth, Accountability, Humility and Generosity.

Why Work With Us?

At Prime Creative Media, we don't believe in throwing people in the deep end and hoping they figure it out.

We've built a proven sales system designed to help people succeed, whether they're experienced in sales or looking to build their career.

You'll benefit from:

• A structured sales framework and KPI system that provides a clear recipe for success.
• A comprehensive sales playbook that forms the foundation of our onboarding and development program.
• Clear expectations around performance, growth and career progression. You'll always know what success looks like.
• Weekly professional development designed to continuously improve your sales, communication and commercial skills.
• Hands‑on support and coaching from experienced managers who are invested in your success.
• A modern CRM system that acts as the central source of truth for activity, opportunities and customer engagement.
• The opportunity to influence product development by sharing customer feedback and market insights.
• Genuine career progression opportunities within a growing global business.
• A supportive team environment that values growth, learning and accountability.

Ready to Build Your Career?

If you’re energetic, commercially minded, enjoy meeting people and want to build your sales career across events and media within the mining and resources sector, we’d love to hear from you.