Business Development Manager

Liquor Marketing Group; Adelaide; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Field-based role with real impact

National retail network

Supportive team environment

Travel across territory

Job summary

Liquor Marketing Group (LMG) is seeking a Business Development Manager to support independent retailers and lift store performance. You will operate primarily in the field across your territory, visiting stores four days a week with regular travel and a strong in-field presence essential for success.

You will advise on store standards, promotional activity and customer experience, building trusted relationships and delivering LMG programs.

Qualifications

• At least 2 years' experience in account management or business development in retail liquor or FMCG.
• Strong relationship management and stakeholder engagement skills.
• Practical understanding of retail operations, merchandising and store standards.
• Valid driver's licence and willingness to travel regularly within your territory; RSA may be required.

Responsibilities

• Build strong relationships with members through regular store visits and structured engagement.
• Provide practical advice to improve store performance, standards and customer experience.
• Ensure consistent execution of national programs, promotions and retail standards.
• Identify opportunities to drive sales, profitability and in-store execution.
• Support store development initiatives including relays, refurbishments and ESL implementation.
• Use data and insights to guide performance conversations and opportunities.
• Maintain records of store visits and member interactions in CRM.
• Support onboarding of new members and integration into LMG programs and standards.
• Collaborate with internal teams to deliver programs and improve member outcomes.

Skills

Account management

Business development

Relationship management

Stakeholder engagement

Retail operations

Data interpretation

CRM systems

Tools

CRM systems

Job description

LMG was established in 1977 alongside its banner group, Bottlemart. Founded by a collective of 400 NSW hoteliers, we've grown into one of Australia’s leading alcohol marketing groups, proudly supporting more than 1,400 independent operators nationwide.

With a national footprint across Queensland, New South Wales, Victoria, South Australia and Western Australia, LMG plays a critical role in helping members improve performance through strong supplier partnerships, marketing programs, and increasingly, digital and operational platforms.

About the Role

This is a field-based role focused on supporting members to improve store performance, strengthen retail execution and deliver strong commercial outcomes.

As a Business Development Manager, you’ll work closely with independent retailers, providing practical advice, insights and guidance to help lift standards, drive sales and enhance customer experience. Reporting to the Regional Manager - Central, you’ll play a key role in delivering consistent outcomes across your territory.

You’ll operate predominantly in the field (targeting four days per week), building strong relationships and ensuring effective delivery of LMG programs and initiatives. Regular travel within your territory is required, with a strong and consistent in-field presence critical to success.

Key Responsibilities

• Build strong relationships with members through regular store visits and structured engagement
• Provide practical advice and support to improve store performance, standards and customer experience
• Ensure consistent execution of national programs, promotional activity and retail standards
• Identify opportunities to drive sales growth, improve profitability and enhance in-store execution
• Support store development initiatives including relays, refurbishments and ESL implementation
• Use data and insights to guide performance conversations and identify opportunities
• Maintain accurate records of store visits and member interactions within CRM systems
• Support onboarding of new members and integration into LMG programs and standards
• Partner with internal teams to support program delivery and improve member outcomes

About You

You are a commercially minded relationship builder who enjoys working in a field-based role and supporting retailers to improve performance. You bring strong communication skills, a hands-on approach and the ability to build trust and influence outcomes at store level.

• At least 2 years' experience in an account management or business development role ideally within the retail liquor or FMCG industry.
• Strong relationship management and stakeholder engagement skills
• Practical understanding of retail operations, merchandising and store standards
• Ability to identify commercial opportunities and drive improved outcomes
• Confidence using data and insights to support decision-making
• Strong organisation and planning skills with the ability to manage a structured call cycle
• A proactive, solutions-focused approach
• Valid driver's licence and willingness to travel regularly within your territory
• A current RSA, or have the ability to obtain one.
• Experience within liquor, hospitality or franchise/member-based networks will be highly regarded.

Why Join LMG

• Field-based role with strong member engagement and real impact
• Opportunity to directly influence store performance and commercial outcomes
• Work with a large, established national retail network
• Supportive and collaborative team environment