Brands & Communication Manager

Lagardère AWPL; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Staff Discounts

Career Development

Paid Parental Leave

Employee Referral Program

Wellbeing Leave & Support

Hybrid Environment

Job summary

LagardèreAWPL is seeking a Brand & Communications Lead to steer our corporate communications strategy across ANZ, aligning with our global Paris HQ. Based in Sydney, you will drive CSR initiatives, manage airport and partner relations, and own our digital footprint while guiding executive communications.

You will work with senior leadership and a broad, dispersed workforce across Australia and New Zealand, participating in global networks and cross-time-zone calls.

Qualifications

• 5+ years in corporate communications, PR, or strategic marketing.

Responsibilities

• CSR Strategy & Execution: Drive CSR initiatives as part of the global PEPS program and ensure sustainability, ethics, and community impact are reflected in the brand voice.
• Airport & Stakeholder Relations: Manage high-level communications with airport partners and prepare media releases.
• Digital Presence: Own the corporate website and LinkedIn presence to reflect industry leadership.
• Internal Narrative: Lead company-wide updates and town halls to engage a dispersed workforce.
• Executive Support: Advise the CEO/COO with presentations, speeches, and board reports.

Skills

Corporate communications

Public relations

Strategic marketing

Stakeholder management

Executive support

Tools

MS Office

Job description

Shaping the Future of Travel Retail - Through your words!

At LagardèreAWPL, we’re not just the largest Travel Retail operator in the Pacific - we're the most passionate! With 150+ stores across Australia, & New Zealand, we bring big brands to life in airports and travel hubs. Our dynamic team of 1,500+ professionals work across 40 unique retail concepts - and now, we want YOU to join our team!

The Role:

As our Brand & Communications Lead, you will be the voice of our business. You will lead our communications strategy, overseeing internal and external communications—while driving our CSR efforts.

Based in our Australian head office, you will work closely with local leadership while maintaining alignment with our global HQ in Paris. You will actively participate in our global Communications and CSR networks (requiring some flexibility for cross-time-zone calls) and act as a bridge between our ANZ senior leadership team, support teams, airport partners, and 2,000+ store team members across Australia and New Zealand.

6-month contract maternity cover; potential to extend.

What You’ll Do:

• CSR Strategy & Execution: Drive our Corporate Social Responsibility initiatives as part of the global PEPS program, ensuring our commitment to the planet and people is at the forefront of our story.Lead and elevate our Corporate Social Responsibility (CSR) strategy across the Pacific region, ensuring our commitment to sustainability, ethics, and community impacts our brand voice and aligns with global standards.
• Airport & Stakeholder Relations: Manage high-level communications with airport partners, including the preparation of media releases and industry announcements.
• Digital Presence: Take full ownership of the corporate website and LinkedIn presence, ensuring our digital footprint reflects our position as an industry innovator.
• Internal Narrative: Lead company-wide updates and townhalls to foster engagement across a diverse, dispersed workforce from the support office to the shop floor.
• Executive Support: Serve as a strategic writer and advisor to the CEO and COO, crafting executive-level presentations, keynote speeches, and board reports.

What We’re Looking For:

You are a mid-to-senior professional with 5+ years of experience in corporate communications, PR, or strategic marketing. You think "big picture" who understands how a well-timed media release or a sharp company update.

• Experience: Proven track record in a fast-paced environment highly regarded such as agency.
• Stakeholder Management: The confidence to advise senior leadership and manage complex relationships with external partners.
• Agility: The ability to pivot from writing a high-level corporate presentation to managing a viral media event (like a visiting possum in Hobart Store Airport!) without missing a beat.
• Detail-Oriented: A perfectionist’s eye for tone, brand consistency, and visual presentation.

Perks & Benefits

• Staff Discounts - You'll get exclusive discounts on products in our stores + extra savings on water and hot beverages
• Career Development - Our Better Together development program offers opportunities to upskill, take on new challenges, and grow your career within our vibrant network
• Paid Parental Leave - We proudly support growing families with up to 18 weeks of employer-funded top-up paid parental leave scheme + additional personal leave entitlements
• Employee Referral Program - Refer your awesome network to our team and if they're hired, you'll receive a reward + you'll go into the running to win an end-of-year bonus
• Wellbeing Leave & Employee Assistance Program - From day one our permanent employees receive a paid Wellbeing Leave day, and everyone has access to TELUS Health - a 24/7 service offering compassionate, confidential support whenever you need it
• Work in a Hybrid Environment - Flexible working (4 days in office + 1 day working from home)

We Value Diversity & Inclusion

At LagardèreAWPL, we value diversity, inclusivity, and a collaborative work environment, where you will have the opportunity to work alongside a talented team of people who share your passion for creativity and excellence.

Join us at LagardèreAWPL and be part of a global company that celebrates creativity, innovation, and a commitment to sustainable practices.