Brand Transformation Marketing Lead

Infrastructure People; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Infrastructure People in Sydney, Australia, seeks a Marketing & Communications Specialist to lead a major brand transformation. You will shape messaging, rollout the new identity internally and externally, and drive campaigns across digital, print and social media.

You will work with senior leadership to ensure consistent, engaging communications for employees, clients and stakeholders, while elevating employer branding and recruitment efforts during this growth phase.

Qualifications

• Proven experience in marketing and corporate communications.
• Experience delivering brand launches or business transformation projects.
• Exceptional written and verbal communication skills.
• Strong stakeholder management across levels of a business.
• Digital marketing and social media experience.
• Graphic design or content creation experience is a plus.

Responsibilities

• Develop and deliver the marketing and communications strategy.
• Lead the rollout of the company's new brand identity.
• Manage internal and external communications throughout the transition.
• Coordinate launch campaigns across digital, print and social media.
• Produce content for clients, employees and industry stakeholders.
• Maintain brand consistency across platforms and collateral.
• Support senior leadership with key announcements and messaging.
• Coordinate employer branding and recruitment marketing initiatives.
• Coordinate events, industry engagement and promotions.
• Monitor campaign performance and identify improvements.

Skills

Brand management

Corporate communications

Stakeholder management

Digital marketing

Content creation

Event coordination

Job description

Infrastructure People in Sydney, Australia, seeks a Marketing & Communications Specialist to lead a major brand transformation. You will shape messaging, rollout the new identity internally and externally, and drive campaigns across digital, print and social media.

You will work with senior leadership to ensure consistent, engaging communications for employees, clients and stakeholders, while elevating employer branding and recruitment efforts during this growth phase.