Brand Manager – Challenger FMCG Growth & Launches

Love Talent Solutions; Saint Kilda Junction; On-site; AUD 90,000 - 140,000; Full time

Job summary

Love Talent is partnering with a growing FMCG business to recruit a Brand Manager for an emerging challenger brand ready for its next chapter. You’ll own the day-to-day brand growth agenda, connecting retail activity, marketing and community engagement.

Reporting to the CEO, you’ll develop campaigns, drive distribution, and build partnerships that broaden retail presence while delivering measurable revenue growth. A hands-on, collaborative leader is ideal.

Qualifications

• 3-5 years' experience in FMCG brand or marketing roles, with grocery experience essential.
• Experience supporting major Australian retailers and an understanding of how brands grow through distribution and retail performance.
• A track record of delivering campaigns, launches or activations.
• Strong presentation skills and the ability to turn ideas into clear briefs and compelling sell-in decks.
• The organisation and follow-through to manage several priorities at once.
• Commercial curiosity, sound judgement and confidence working autonomously.

Responsibilities

• Growing retail presence: Identify distribution opportunities, support ranging and range reviews, and help strengthen performance in-store.
• Bringing the brand to life: Deliver consistent campaigns, content, retail assets and partnerships that build a distinct brand identity.
• Building community connections: Develop relationships with gyms, studios, wellness communities and aligned organisations, supported by an ongoing sampling program.
• Creating consumer interest: Coordinate influencer activity, product seeding, PR opportunities, events and activations.
• Launching new products: Build go-to-market plans and coordinate campaigns and retail support with the sales, creative and product teams.
• Keeping things moving: Own activity calendars, briefs and timelines, bringing people together to deliver against brand and revenue goals.

Job description

Love Talent is partnering with a growing FMCG business to recruit a Brand Manager for an emerging challenger brand ready for its next chapter. You’ll own the day-to-day brand growth agenda, connecting retail activity, marketing and community engagement.

Reporting to the CEO, you’ll develop campaigns, drive distribution, and build partnerships that broaden retail presence while delivering measurable revenue growth. A hands-on, collaborative leader is ideal.